Your social media should be working while you are not.
Designed, written and scheduled for you. Six weeks of content, ready to go.
Written for the business owner whose social media consists of occasional posts when they remember, content that looks nothing like their brand and a profile that has not been updated since the last time they felt guilty about ignoring it. Social media done properly does not require your time. It requires a system.
Inconsistent social media is worse than none at all.
When a prospect receives your email or finds you on LinkedIn, the first thing many of them do is check your social profile. They land on three posts from eight months ago and draw their own conclusions. That impression is formed in seconds and it is very hard to undo.
Social media for a B2B business is not about going viral. It is about being present, credible and consistent in the places your ideal clients are already spending their time. The businesses that show up every week earn the trust of the people watching long before a conversation ever happens.
Acme Business Ltd
We help businesses grow | Est. 2019
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Acme Business Ltd
Helping regulated businesses grow without the guesswork
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We research before we write. Every time.
Before a single post is written we find the questions your ideal clients are already asking. Then we answer them through content that is designed to build trust and generate inbound interest over time.
Intent research
We identify the real questions your ICP is searching for, discussing and engaging with across LinkedIn and search. Not guesswork. Actual signals.
Content strategy
Every question becomes a content brief. We map each piece to your messaging framework, your ICP and the campaign running alongside it so nothing exists in isolation.
Content delivered
Eighteen posts written in your voice, designed to your brand and scheduled across your platforms. Every piece answers a question your ideal client is already asking.
We do not post for the sake of posting. We find what your ideal clients are already searching for and answer it in public, in your voice, every week. That is what builds an audience worth having.
Eighteen posts. Six weeks.
All managed for you.
We deliver eighteen pieces of content over a six-week period, three posts per week, designed to your brand, written in your voice and scheduled across your platforms. Every piece is built around your niche, your expertise and the conversations your ideal clients are already having.
Nothing is generic. Nothing is recycled from a content bank. Each post connects to the broader marketing strategy running in parallel so your social presence reinforces the campaigns rather than sitting in isolation from them.
At the end of the six weeks we review what performed, refine the approach and build the next block.
Why most B2B businesses are invisible to their ideal clients
Awareness post
Opens the conversation with your ICP by naming a problem they recognise. Designed to generate saves and shares.
What a client said after their first month of structured outreach
Trust post
Social proof told as a story. Builds credibility without sounding like a testimonial ad.
The pipeline problem most business owners do not see until it is too late
Awareness post
Identifies the pain point your ICP is experiencing before they know they need you. Generates inbound enquiries.
If you know exactly who you want to speak to, we can get them on the phone
Conversion post
Direct offer post. Appears once per fortnight. Designed to convert the audience built by the awareness and authority posts.
Why sector-specific outreach outperforms generic campaigns every time
Trust post
Credibility-building content that demonstrates deep understanding of your client's world.
The moment a prospect checks your LinkedIn before replying to your email
Awareness post
Speaks directly to the decision your ICP makes when evaluating whether to respond. Drives profile views.
Mapped to your ICP and campaign themes
Aligned to the emails running in parallel
Direct offer to a warmed audience
Keeping the top of funnel full
Final trust-build before block review
Block closes. Review and next block begins.
Ready to stop posting when you remember
and start showing up every week?
Book a discovery call and we will show you what a six-week content block would look like for your business, your sector and your ideal clients.
Social is one part of a connected machine.
We do not run social media in isolation. Every post is timed and written to reinforce the email campaign and the LinkedIn outreach running in parallel. By the time the phone call lands, your prospect has already seen your name in their inbox, on their feed and in their notifications. The call does not feel cold because it is not.
Posts answer the questions they are already asking. Always on.
A qualified conversation with your ideal client.
The email names you. The posts prove you.
When a prospect receives your email and then sees your content on LinkedIn that same week, you stop being a cold sender. You become someone they recognise.
Six touchpoints before the phone rings.
By the time we make the call, the prospect has seen your name across email, LinkedIn and social. That is not cold calling. That is closing on context already built.
Briefed against the campaign running alongside it.
Every social block is aligned to the email campaign in parallel. Same ICP, same language, same message. One machine, not four separate services.
Want to see what the full machine looks like for your business?
Book a discovery call and we will map out exactly how email, LinkedIn, social and telesales would work together for your sector and your ideal clients.
Generic posts make a business
look exactly like a small business.
Prospects judge you in under two seconds. If the post looks thrown together, that is the impression it leaves of your company. Every piece of content we produce is designed to your brand, in your colours, with your voice. Not a Canva template. Not recycled from a library. Yours.
- ✕ No brand colours or logo
- ✕ Generic stock image
- ✕ Caption has no point of view
- ✕ Posted three months ago
"Most businesses post when they remember to. The ones winning new clients post when their ideal client is paying attention."
- ✓ Brand colours, fonts and logo
- ✓ Custom graphic, not stock
- ✓ Caption written in your voice
- ✓ Posted on schedule, every week
Consistent visual identity.
Across every post. Every week.
Before we write a single word of content, we take a brief on your brand. Colours, fonts, the way you talk, the things you do not say. Every post we produce passes through that brief. The result is a feed that looks and sounds like one business with a clear point of view.
is not the first time they heard your name.
Want to see a branded post example for your business?
Book a discovery call and we will put together a sample post in your brand before the call. You see the quality before you commit to anything.
We post where your
ideal clients actually are.
Each platform has a different role in the system. We are not posting the same content everywhere and calling it a strategy. LinkedIn does the professional heavy lifting. Instagram builds the brand behind the business. Facebook extends the reach. Each one briefed and designed separately, all pointing in the same direction.
This is where your ideal clients spend their working day. They check profiles before replying to emails. They scroll their feed between meetings. A strong, consistent presence here does more for your pipeline than any other single channel. Authority content, real points of view and posts that answer the questions your ICP is already asking.
Before a prospect commits to a discovery call, they research you. Instagram is where they find the business behind the brand. Consistent, well-designed content here builds the visual credibility that makes everything else easier. Your values, your voice, your track record, told in a format people actually scroll.
Facebook extends the reach of your content to referral networks, warm connections and decision-makers who are not active on LinkedIn. It also supports remarketing, meaning prospects who have already seen your email or visited your site encounter your brand again here. A low-effort, high-leverage addition to the wider system.
One brief. Three platforms. All pointing the same direction.
We do not cross-post the same content everywhere. Each platform gets content written and designed for how people use it. But the strategy, the message, the ICP and the campaign themes are shared. That is how a consistent brand presence gets built without tripling the workload.
Not sure which platforms matter
most for your sector?
Book a discovery call and we will tell you exactly where your ideal clients are spending their time, and where a post is likely to move a deal forward versus disappear into the noise.
We do not guess. We research, plan, then act.
How most agencies work
The result
Three months pass. The report arrives explaining why it did not work. The budget is gone. And the market has seen your name attached to messaging that did not land. Attention in B2B is hard to earn back once you have spent it on the wrong message.
Research
We do not guess who your buyer is or what they care about. We find out. Demand data, buyer language, competitor positioning, search intent. The brief is built on evidence, not assumption.
What research actually means
Answer the Public analysis, search demand mapping, competitor message audit, buyer language extraction, sector pain point research. Every campaign brief starts here, not with a blank page and a guess.
Plan
The research becomes a strategy. ICP defined, messaging built, channels selected, calendar mapped. Everything has a reason and the reason is traceable back to the data. Nothing is templated because every client's market is different.
A bespoke plan, not a template
Most agencies run the same campaign for every client with different logos swapped in. Llumor builds a bespoke strategy for every engagement because strategy takes time and requires genuine expertise. That is exactly why most agencies skip it.
Act
Now the campaigns go live. Built on a foundation of research and a clear strategy, every message lands harder. Every channel reinforces the others. And when something needs to change, we know exactly why and exactly what to adjust.
Execution that means something
A campaign built on the wrong strategy is not just a waste of money. It is a waste of the market's attention. And attention in B2B is hard to earn back once you have spent it. Execution without strategy is noise. Execution after strategy is momentum.
Find out what a Llumor strategy looks like for your market.
Book a discovery call and we will walk through exactly how we would research, plan and execute a campaign for your specific sector and your ideal client.
We know your sector.
We speak their language.
Outbound only works when the message fits the market. Hover over any sector to see how we approach it.
Cybersecurity & IT Security
Hover to see how we work here →We reach CISOs, IT Directors and procurement teams in regulated industries with outbound built around technical buyers.
Professional Services
Hover to see how we work here →Accountants, consultants and advisors who rely on referrals need a system for when word of mouth slows down.
Recruitment & Staffing
Hover to see how we work here →Agencies need a constant flow of new clients. We target hiring managers and HR Directors around your specialisms.
MSPs & IT Services
Hover to see how we work here →Scaling past referrals is the defining challenge for MSPs. We put you in front of SME decision-makers before your competitors do.
HR & People Consulting
Hover to see how we work here →HR consultancies struggle to translate their value into outbound copy. We fix the messaging and run the campaigns.
Financial Services
Hover to see how we work here →Wealth managers and finance consultancies need outreach that earns trust before it asks for anything. We write it that way.
Legal Services
Hover to see how we work here →Law firms need a consistent flow of new instructions beyond referrals. We build the outbound pipeline to support that.
Construction & Engineering
Hover to see how we work here →Contractors and project consultancies are invisible to developers and main contractors. We change that.
Real businesses.
Real results.
We let the outcomes do the talking. Here is what happens when a system runs the way it should.
James has a solution for many of the challenges my business faces. Unlike many marketing companies, he truly understands the nuances of the sector. He brings a positive, clear approach to every project and delivers outstanding results.
James has taken the pressure, stress and many hours off my workload, enabling me to have consistent leads and profit whilst I focus on my expert areas of the business. I can say with certainty that he shares the same values I hold.
Llumor helped me move my business forward by removing the outdated systems that were holding me back. The strategies put in place were easy to follow and made taking the next step a breeze.
James and the team have been nothing but exceptional. Having explored lead generation with other providers, it's the first time someone has actually put their money where their mouth is. Business is growing with actual leads and real clients.
We had tried networking, referrals and outsourced marketing before, but nothing ever felt organised. Llumor built actual systems around our sales activity. Within the first couple of months we were having more qualified conversations than in the previous six combined.
What stood out with Llumor was that they didn't just generate leads and disappear. They built the infrastructure behind everything: CRM, automation, follow-up, reporting and nurturing. The whole thing feels like having an outsourced commercial growth team running in the background.
Three ways to work with Llumor.
Choose how much of your marketing you want us to own.
We plug in, get to work and deliver measurable results.
Every engagement begins with a dedicated onboarding session. We build the foundations so everything we do is aligned, targeted and built for results.
- ICP Workshop
- Messaging Framework
- CRM Build & Automation
- Lead Sourcing & Enrichment
Specialist
One niche. Pure execution.
For businesses that need expert execution in one channel done properly.
Partner
Two niches. Strategy & execution.
For businesses that want a proven system with strategy and execution.
Everything in Specialist, plus:
Department
Three niches. Your full marketing team.
For businesses that want a fully outsourced marketing department.
Everything in Partner, plus:
Mission Control
The leadership team at Llumor
Hover to see the real Kat
Kat runs delivery, operations, and client management at Llumor. She is the reason campaigns go out on time, clients stay informed, and nothing falls through the gaps. If James is the engine, Kat is the chassis it sits in.
Hover to see James off-duty
James built Llumor on one principle: if it does not add to your bottom line, it is not worth spending the money on it. With a background in compliance, secure telecoms, and a decade of senior leadership, he founded Llumor to do outbound properly.
We do not stop
until it works.
We are not an agency that runs its course, delivers a report full of metrics, and moves on. Every client gets everything we have, for as long as it takes to get the result we agreed.
If it does not add to your bottom line, it is not worth spending the money on it. Full stop.
Llumor Systems Ltd, Mayfair, London
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Get in touch
Llumor Systems Ltd
3rd Floor - 45 Albemarle Street
Mayfair
London, W1S 4JL
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