Most businesses are not failing at marketing.
They are failing at strategy.
Before we send a single message on your behalf, we build the plan that makes every message count.
You have probably tried marketing before. Maybe email, maybe LinkedIn, maybe an agency that promised results and delivered reports. The problem was rarely the channel and rarely the effort. It was that nobody stopped to ask the right questions first: who exactly are we talking to, what do they need to hear, and why would they choose you over anyone else. Those questions have answers. Most agencies skip them because the answers take time to find. Llumor starts there. The strategy comes first. Everything else runs from it.
Activity without strategy
is just noise.
Click each card to see how Llumor fixes it
Execution before clarity
Most businesses start with the campaign and skip the thinking. They pick a channel, write some copy and launch, without asking who they are targeting, what that person needs to hear, or whether the timing makes any sense at all.
Strategy before a single asset is built
Before we write a word or configure a workflow, we build the ICP, the messaging framework and the channel plan. Every campaign decision flows from that foundation. It takes longer at the start. It performs better from day one.
The wrong message to the wrong person
Campaigns run for three months and produce nothing, not because the execution was poor but because the message was aimed at the wrong person. When you try to speak to everyone, you reach no one.
One ICP. One message. Relentless precision.
We build a precise buyer profile and a messaging framework that speaks directly to their pain. Not a vague market segment. A specific person with a specific problem. The sharpness of that definition is what makes the message land.
Marketing bolted on at the end
When marketing is treated as an afterthought, it shows. The messaging does not connect. The channels do not reinforce each other. The campaigns feel like they were built in isolation because they were.
Strategy is the first deliverable, not an extra
Every Llumor engagement starts with a strategy foundation completed before anything goes live. ICP, messaging, channel plan, campaign calendar. The strategy is built into the onboarding, not bolted on as an optional add-on.
Llumor builds the strategy first.
Everything else runs from it.
Book a discovery call and we will walk you through exactly how we would approach your market, your sector and your ideal client before a single campaign goes live.
Six things we define
before anything goes live.
Each one feeds the next. Skip one and the whole strategy loses its footing.
ICP Definition
We identify exactly who your ideal client is. Not a vague description of the kind of business you like working with. A precise profile built on sector, size, role, pain point and buying behaviour. The sharper the ICP, the harder every message lands. Most businesses think they know their ideal client. When we sit down and work through it properly, the answer is almost always more specific than they expected, and more valuable for being so.
Messaging Framework
Once we know who we are talking to, we build the words that will resonate with them. What problem do they wake up with? What does success look like for them? What objection do they have before they have even heard of you? The messaging framework answers all of it before a single email is written. It becomes the foundation every piece of copy is built on, from the subject line to the follow-up sequence to the LinkedIn message that lands on a Tuesday morning.
Buyer Readiness Mapping
Not everyone in your target market is ready to buy right now. We map the market into three groups: the small percentage who are actively looking, the larger group who are problem-aware but not yet searching, and the majority who do not yet know they have a problem. Each group gets a different message at a different frequency. Trying to sell to all three in the same way is how most campaigns waste the majority of their budget on the wrong people at the wrong time.
Channel Plan
We decide which channels to use and why. Email, LinkedIn, telesales, social media, content. Each channel serves a specific purpose in the buyer journey. We do not add channels for the sake of it. We add them when they serve the strategy. A client who needs to build familiarity in a tight sector gets a very different channel plan from a client who needs to generate volume quickly in a broad market. The plan is built around the objective, not around what we happen to be selling.
Data-Led Planning
We use tools including Answer the Public and search demand analysis to understand what your ideal clients are actually searching for, what questions they are asking and what language they are using to describe their problems. Then we build campaigns that speak that language back to them. When the words in your email mirror the words in your buyer's head, the response rate changes entirely. Data is not decoration here. It is the starting point.
Campaign Calendar
Everything is mapped to a twelve-week rolling calendar. Which niche is being targeted, which sequence is running, which channel is live, what content is going out and when. Nothing drifts. Nothing gets forgotten. The calendar is reviewed and updated every month so it always reflects what is working and what needs to change. Most businesses either have no plan or a plan they stopped looking at in February. Ours is a working document, not a filing exercise.
Strategy is not an extra.
It is where every engagement starts.
Every Llumor client receives a strategy foundation before anything goes live. Click a tier to see what that looks like at each level.
Strategy Foundation
Included in every engagement
Every Llumor client receives a full strategy foundation completed before any campaign goes live. This is not optional and it is not an extra. It is how we work.
- ✓ICP definition
- ✓Messaging framework
- ✓Channel plan
- ✓Data and demand analysis
- ✓12-week campaign calendar
Ongoing Strategy
From £3,000 per month
Strategy becomes a monthly conversation. What is working, what needs to change, and what the next thirty days look like in detail. Built into the engagement, not billed separately.
- ✓Everything in Foundation
- ✓Monthly 2-hour strategy session
- ✓30-day rolling action plan
- ✓Campaign performance review
- ✓ICP and messaging refinement
Full Strategic Partnership
From £5,000 per month
The complete strategic partnership. Monthly sessions plus a quarterly half-day in-person session to plan the next 90 days in detail. Llumor becomes your outsourced marketing department.
- ✓Everything in Partner
- ✓Quarterly half-day in person
- ✓90-day strategic roadmap
- ✓Multi-channel coordination
- ✓fCMO advisory access
Built before anything goes live
Every Llumor client receives a full strategy foundation as part of their onboarding. ICP definition, messaging framework, channel plan and data analysis are all completed before a single email is written or a LinkedIn connection is sent. The campaigns execute the strategy. The strategy makes the campaigns worth executing.
ICP Workshop
Precision targeting built from the ground up
Messaging Framework
Words that land with the right people
12-Week Calendar
Every touchpoint planned before day one
Strategy as a monthly conversation
For Partner tier clients, strategy is not a one-off exercise. A two-hour strategy session every month reviews what is working, identifies what needs to change and plans the next thirty days in detail. The market shifts. Buyer behaviour changes. Your strategy changes with it, not six months later when the results tell you something went wrong.
Monthly 2-Hour Strategy Session
Review, refine, plan the next 30 days
Performance Review
What worked, what did not, and why
ICP and Messaging Refinement
Tightened every month based on real data
Your outsourced marketing department
Department clients receive everything in the Partner tier plus a quarterly half-day in-person strategy session. Ninety days planned in detail: which niches to target, which channels to run hard, which campaigns to build, and what success looks like at the end of the quarter. Llumor does not just run your campaigns. At this level, we are part of your leadership conversation.
Quarterly Half-Day In Person
90-day roadmap built face to face
Multi-Channel Coordination
Email, LinkedIn, content — all aligned
fCMO Advisory Access
Senior strategic input whenever you need it
Not sure which tier is right for you?
Book a discovery call and we will tell you honestly which level of engagement makes sense for where your business is right now. No pressure, no upsell. Just a straight answer.
We do not guess. We research, plan, then act.
How most agencies work
The result
Three months pass. The report arrives explaining why it did not work. The budget is gone. And the market has seen your name attached to messaging that did not land. Attention in B2B is hard to earn back once you have spent it on the wrong message.
Research
We do not guess who your buyer is or what they care about. We find out. Demand data, buyer language, competitor positioning, search intent. The brief is built on evidence, not assumption.
What research actually means
Answer the Public analysis, search demand mapping, competitor message audit, buyer language extraction, sector pain point research. Every campaign brief starts here, not with a blank page and a guess.
Plan
The research becomes a strategy. ICP defined, messaging built, channels selected, calendar mapped. Everything has a reason and the reason is traceable back to the data. Nothing is templated because every client's market is different.
A bespoke plan, not a template
Most agencies run the same campaign for every client with different logos swapped in. Llumor builds a bespoke strategy for every engagement because strategy takes time and requires genuine expertise. That is exactly why most agencies skip it.
Act
Now the campaigns go live. Built on a foundation of research and a clear strategy, every message lands harder. Every channel reinforces the others. And when something needs to change, we know exactly why and exactly what to adjust.
Execution that means something
A campaign built on the wrong strategy is not just a waste of money. It is a waste of the market's attention. And attention in B2B is hard to earn back once you have spent it. Execution without strategy is noise. Execution after strategy is momentum.
Find out what a Llumor strategy looks like for your market.
Book a discovery call and we will walk through exactly how we would research, plan and execute a campaign for your specific sector and your ideal client.
We know your sector.
We speak their language.Outbound only works when the message fits the market. Hover any card to see how we approach it.
Cyber Security, IT & MSP
We engage IT leaders, CISOs and compliance heads with credibility-first campaigns built around regulation, resilience and risk.
Our Approach
CISO-level messaging, compliance-first copy
We speak the language of InfoSec so your outreach arrives as a credible conversation, not a vendor pitch.
- ICP mapped to CISO, CTO and IT Directors
- Compliance and risk framing throughout
- Regulated sector delivery experience
Accountancy & Financial Services
We reach practice owners and finance decision-makers with compliant, trust-led messaging that earns the meeting before it asks for one.
Our Approach
Credibility before the conversation begins
Financial buyers are harder to impress and quicker to delete. Every word earns its place and passes the scrutiny test.
- Compliance constraints built into copy rules
- Credibility signals placed in the first line
- Proven across accountancy, wealth and lending
Hotels & Membership Clubs
We wake dormant guest and member databases and fill your calendar with corporate events, group bookings and new memberships.
Our Approach
Reactivate what you already own, then grow
Your existing database is the fastest revenue opportunity you are not using. We run both tracks simultaneously.
- Database reactivation campaigns from day one
- Corporate bookers and PA networks targeted
- Membership growth and retention sequences
Recruitment & Staffing
We connect recruiters with clients who are actively hiring, not just browsing, with timing-led campaigns built around real demand signals.
Our Approach
Target active hiring triggers, not the whole market
We identify companies scaling or replacing headcount and reach them at exactly the right moment.
- MDs, HRDs and Finance Directors targeted
- Urgency and speed woven into every sequence
- Multi-channel: email, LinkedIn and telesales
Professional Services
We help consultancies, coaches and service firms build authority, trust and a pipeline their partners are too busy to build themselves.
Our Approach
Authority first, pipeline second
We position your expertise as the answer before we ever ask for a meeting. Credibility drives conversion here.
- Insight-led copy that earns attention
- Sequences built around the full buyer journey
- Referral and reactivation campaigns included
HR & People Services
We reach MDs and Finance Directors who treat HR as a cost centre and help you reframe it as a growth lever before you pick up the phone.
Our Approach
Make the business case before you call
ROI-led messaging built for sceptical buyers. We build trust before you need it.
- ROI-led messaging for sceptical buyers
- Sector-specific pain points in every sequence
- Targeted by headcount and growth stage
Go To Market & Startups
We build the outbound infrastructure from scratch and get new businesses in front of the right buyers before the market knows they exist.
Our Approach
First clients fast, right foundations for growth
Getting the strategy right at launch is worth more than any amount of execution later. We build both simultaneously.
- ICP defined and validated before launch
- GTM strategy built alongside campaign execution
- First meetings typically within 30 days
Exit Strategy
We increase your revenue, strengthen your pipeline and build the marketing infrastructure that makes your business worth significantly more at sale.
Our Approach
Buyers pay more for businesses that can prove growth
A strong pipeline, a clean CRM and a documented marketing system can add a meaningful multiple to your exit valuation.
- Revenue growth in the 12-24 months before sale
- Pipeline documented for acquirer due diligence
- Marketing infrastructure that runs without the founder
Real businesses. Real results.
We let the outcomes do the talking. Here is what happens when a system runs the way it should.
I've really enjoyed working with the team at Llumor. They are consistent in their efforts, dynamic in their thinking, adaptable, and always receptive to feedback. Their ability to pivot as our needs change, while remaining positive and collaborative, has made them a genuine pleasure to work alongside. I would happily recommend Llumor to any business looking for reliable and thoughtful marketing support.
The team at Llumor took the time to get to know my business and created a very comprehensive marketing strategy for me. Their enthusiasm and understanding of our offer, as well as faultless communication, has enabled us to win a number of very interesting contracts. We look forward to our continuing relationship with Llumor.
Llumor have a solution for many of the challenges my business faces. Unlike many marketing companies, they truly understand the nuances of podcasting, which is often dismissed as vanity publishing. They recognise its real value and bring a positive, clear approach to every project, delivering outstanding results.
Llumor were very helpful in getting me to recognise the need to have a structured method of following up my contacts. They made me think about my numbers, return on investment and more. I'm not their usual type of customer, but they were very patient with me and explained what I should be doing in a clear and concise way. I now have clarity on my daily activities. Thank you, Llumor.
I had a 1:1 with the Llumor team recently. As someone who already invests heavily in PR, marketing and lead generation, I wasn't sure what new insights they could offer. But I was genuinely surprised by the depth and practicality of their advice. I won't give away their trade secrets, but I can say this: I'd 100% recommend that any business looking to refine its sales process books a 1:1 with Llumor. I'll definitely be recommending them to my clients.
Llumor have a huge talent for creative thinking and writing. They have hugely helped the way I present my business to my customers and are currently helping me identify the precise target audience for my latest venture, along with forming creative branding strategies to portray our services in the best light. Thank you so much, Llumor.
Llumor have taken the pressure, stress and many hours off my workload, enabling me to have consistent leads and profit whilst I focus on my expert areas of the business. I can say with certainty that they share the same values I hold.
Llumor helped me move my business forward by removing the outdated systems that were holding me back. The strategies put in place were easy to follow and made taking the next step a breeze.
Llumor have been nothing but exceptional. Having explored lead generation with other providers, it's the first time someone has actually put their money where their mouth is. Business is growing with actual leads and real clients.
We had tried networking, referrals and outsourced marketing before, but nothing ever felt organised. Llumor built actual systems around our sales activity. Within the first couple of months we were having more qualified conversations than in the previous six combined.
What stood out with Llumor was that they didn't just generate leads and disappear. They built the infrastructure behind everything: CRM, automation, follow-up, reporting and nurturing. The whole thing feels like having an outsourced commercial growth team running in the background.
Simple pricing. Serious return.
Three ways in, every one fully managed and built around your numbers. Start where your firm is and grow from there.
We don't work with everyone. If we take you on, it's because we're confident we can make it work.
Drag the slider. Each plan shows how few new clients cover its cost.
Conversations flowing on LinkedIn, without a full retainer.
- 200 ICP-matched prospects contacted a month
- ICP definition & marketing strategy
- LinkedIn automation, fully managed
- Every reply handled for you
- Meetings booked into your diary
- Onboarding call + monthly strategy call
The system to hold everything together as you scale.
- Everything in LinkedIn Growth, plus:
- CRM setup: pipeline, stages & automations
- A niched landing page, built & managed
- Lead sourcing built in
- Full reporting & tracking
Your full outbound department, running every week.
- Everything in Growth + CRM, plus:
- Email marketing: cold, nurture & reactivation
- Lead scoring across every channel
- Expanded lead sourcing
- Bi-weekly strategy meetings
- Bi-weekly performance reports
Telesales available on any plan, scoped on request. Every engagement starts with a free 60-minute Marketing Review, so you know exactly which tier fits before spending a penny.
Start with a Strategy Day.
An in-person day where we build you a written marketing strategy around where you are now and where you want to get to. We review your data and segmentation, social media, ads strategy, brand and assets, email marketing and newsletters, and you leave with a prioritised action plan you can run with, whether you work with us or not.
The people behind your pipeline.
No account managers, no hand-offs. You deal directly with the people who build and run your system.
Tap to see the real Kat
Kat runs delivery, operations and client management at Llumor. She is the reason campaigns go out on time, clients stay informed and nothing falls through the gaps. If James is the engine, Kat is the chassis it sits in.
Tap to see James off-duty
James built Llumor on one principle: if it does not add to your bottom line, it is not worth spending the money on. With a background in compliance, secure telecoms and a decade of senior leadership, he founded Llumor to do outbound properly.
If it does not add to your bottom line, it is not worth spending money on.
James founded Llumor after watching too many good businesses spend thousands on agencies that delivered reports full of metrics, but not a single new client. Everything we do is built on one belief: sustainable growth comes from clarity, structure and disciplined execution. We measure success in one currency. Pipeline.
We focus on what actually moves your business.
Strategies built for real-world business growth.
Structured processes that drive consistency.
Personally accountable for every client.
We don't stop until it works.
We test, adapt and absorb the cost of getting it right, until your system is consistently delivering. That is the deal, and it is why our clients stay.
We do not stop
until it works.
We are not an agency that runs its course, delivers a report full of metrics, and moves on. Every client gets everything we have, for as long as it takes to get the result we agreed.
If it does not add to your bottom line, it is not worth spending the money on it. Full stop.
Llumor Systems Ltd, Mayfair, London