Branding and Design

Your brand is the first thing a prospect judges you on. Make it count.

From full brand identity to campaign assets and everything in between. Designed to convert, not just to look good.

If your current brand does not reflect the quality of the business behind it, it is costing you clients you never get to speak to. And if you are building something new, the brand needs to land properly from day one, because you do not get a second chance at a first impression. Design that does not serve a commercial purpose is decoration. Everything Llumor designs is built to do a job.

Brand identity
Lead magnets
Landing pages
Pitch decks
Campaign assets
Startup of the Year Cyber Essentials Certified Built for B2B Commercial-first design
Brand colour palette
Obsidian Signal Blue Gold White
Brand typography
The quick brown fox
Consistent type hierarchy across every surface your brand appears on, from website to proposal.
Primary typeface Headings / body / captions
📄
Brand Guidelines
Your brand. Documented. Protected.
Logo usage and clear space rules
Colour codes for every medium
Typography scale and hierarchy
Photography and tone of voice
The cost of a weak brand

A weak brand costs you clients you never knew you lost.

They never tell you. They just do not get in touch.

What a weak brand costs you
Well-crafted cold email lands in inbox 09:14
👁 Prospect opens, reads it, feels curious 09:17
🔗 Clicks through to the website 09:17
yourcompany.co.uk
Welcome to Our Website
We provide professional services to businesses of all sizes. Contact us today to find out more about what we can do for you.
Click Here
Mismatched fonts No clear offer Generic copy Wrong colours
Confidence lost. They do not get in touch.
What a strong brand delivers
Same well-crafted cold email lands in inbox 09:14
👁 Prospect opens, reads it, feels curious 09:17
🔗 Clicks through to the website 09:17
yourcompany.co.uk
We build the pipeline.
You take the meetings.
Outbound sales systems for B2B companies that want a predictable flow of qualified conversations, not another marketing expense.
Book a Discovery Call
Confidence confirmed. They book a call.

The email did its job. The subject line worked, the copy was right, the timing was good. They opened it. They were curious enough to click. And then the website undid all of it in four seconds. Not because the business was not good enough. Because the brand did not reflect what the business had become.

This is the problem for businesses that have grown on referrals and word of mouth and are now moving into markets where nobody knows them. In a referral, trust travels with the introduction. In a cold outreach, the brand carries all of it. Your visual identity, your website, the documents you send and the way your business presents itself are doing a job every single time a prospect encounters them. The question is whether they are doing that job well or quietly talking people out of getting in touch.

"Your brand is doing a job every time someone encounters it. The question is whether it is doing that job well or quietly talking people out of getting in touch."

7s The average time a prospect spends forming a first impression of your brand
75% of people judge a business's credibility based on its visual design
Get a brand that works as hard as you do

Ready to find out what your brand is currently saying about you?

Book a discovery call and we will look at your current brand together, tell you honestly what is working and what is not, and scope what a proper brand project would involve.

What we design

Everything your brand needs to do its job properly.

Six deliverable types. All scoped and quoted as projects. Nothing retainer-shaped until you decide it should be.

🌟
Foundation

Brand Identity

Colour palette, typography, logo mark, usage rules. The system every other deliverable is built on top of.

A brand that works.
Clear hierarchy. Intentional contrast. Every element earns its place on the page.
Lato 900 / Lato 400
📄
Lead generation

Lead Magnets

Guides, checklists, and reports that earn contact details and move prospects into a sequence with something worth reading.

Free guide
The B2B Outbound Playbook
Seven things every MD needs to know before running cold email in 2026.
Downloads this month 0
📄
Conversion

Landing Pages

Campaign-specific pages built to convert. No nav, no distractions, one offer and one action.

Book a Call
📌
Sales enablement

Proposal Decks

Discovery-to-deck. We turn your proposal into a designed document that closes the gap between interest and instruction.

Proposal
Background deck
02 / The approach
01 / Understanding your challenge
We know what this
problem costs you.
🆕
Outbound support

Campaign Assets

Email headers, social graphics, banners, and supporting visuals built to brand spec so every touchpoint looks the same.

Services Results Contact
Email header template
📷
LinkedIn graphic
Branded campaign post in brand colours with correct typography.
🌐
Full builds

Websites

Full website projects scoped and built on LlumorOS. Design, copy, build, and handover in one engagement.

Book a Call
🌐
See our web design service →
Delivered as scoped projects Fixed price, not open-ended Brand-consistent across every format Revision rounds included Handover pack on completion
Start with a brief

Tell us what you need and we will scope it properly.

No vague retainers. We scope each project, give you a fixed price, and deliver to a timeline. Book a call and walk us through what you are trying to achieve.

How we work

Project-based. Not retainer-shaped.

You know what you are getting, what it costs, and when it lands before anything starts.

We do not sell design on a rolling monthly fee. Every branding and design project is scoped, quoted, and delivered as a fixed engagement. You know exactly what is in scope, what it will cost, and what you will have at the end. If you want to add something, we quote it separately. There are no surprises on the invoice.

This model suits businesses that have a specific problem to solve and want it solved properly, without committing to a monthly fee for work they cannot always see. Once a project is delivered and signed off, if you want ongoing design support, that is a conversation we are happy to have. But it starts with a project. Not a standing order.

If you are running outbound campaigns through Llumor, the design work ties directly into the campaign build. Lead magnets, landing pages, and email assets are scoped as part of the wider engagement so everything lands in the same system, at the same time, with the same brand.

1

Brief

You tell us what you are trying to achieve. We ask the questions that matter and map the deliverables against the outcome.

Discovery call or written brief
Audience, tone, and usage defined
Scope confirmed before quoting
2

Scope and Quote

We send a fixed-price proposal. Deliverables, revision rounds, timeline, and total cost. No ambiguity.

Fixed price, not hourly
Revision rounds included
Timeline agreed upfront
3

Build and Deliver

We build it, you review it, we refine it, and we hand it over with everything you need to use it. Files, guidelines, and formats included.

Concept, refinement, final delivery
All source files included
Brand usage guide on handover
📌

No open-ended fees

You pay for what is scoped and nothing else. The project ends when the work is delivered and signed off.

📋

Everything handed over

Source files, brand guidelines, and ready-to-use exports. You own everything and can take it anywhere.

🔗

Ties into your campaigns

Design work scoped alongside outbound campaigns lands in the same system, on the same timeline, with the same brand.

Start with a conversation

Tell us what you need. We will tell you what it costs.

Book a discovery call and walk us through the project. We will scope it, price it, and send a proposal within 48 hours.

The process

Four stages. No surprises.

From the first conversation to final file delivery, here is how every project runs.

1
Stage one

Brief

We get on a call, understand the business, the audience, and what success actually looks like. We document the brief and send it back to you for sign-off before anything starts.

Discovery call or written brief
Audience and tone defined
Brief signed off before work begins
2
Stage two

Concept

We build the first version. Whether that is a brand direction, a document layout, or a landing page structure, you see a concept before we go anywhere near the detail.

Initial direction presented
Rationale explained, not just shown
Feedback captured and logged
3
Stage three

Refine

You review, we adjust. Two rounds of revisions are included in every project. Feedback is handled over a shared document, not back-and-forth email chains that lose context.

Two revision rounds included
Shared review document, not email
Changes tracked and confirmed
4
Stage four

Deliver

Final files, brand guidelines where relevant, and a handover call if you need one. You receive everything in the formats you actually use, not just one export in one size.

All source files included
Multiple export formats
Brand usage guide on handover
2 to 4 Most projects complete within two to four weeks from brief to final delivery
Ready to start

The brief is the first step. Let us get it right.

Book a discovery call, walk us through what you are trying to achieve, and we will scope the project and send a fixed-price proposal within 48 hours.

The Difference

We do not guess. We research, plan, then act.

Typical agency
Llumor approach

How most agencies work

🎯 ICP research
📋 Strategy
💬 Messaging framework
🚀 Launch campaign

The result

Three months pass. The report arrives explaining why it did not work. The budget is gone. And the market has seen your name attached to messaging that did not land. Attention in B2B is hard to earn back once you have spent it on the wrong message.

78% of campaigns fail due to targeting the wrong person
3mo average time before a client realises the strategy was wrong
£0 refunded when the agency's lack of strategy costs you the result
01
🔍 Phase one

Research

We do not guess who your buyer is or what they care about. We find out. Demand data, buyer language, competitor positioning, search intent. The brief is built on evidence, not assumption.

See what this covers
+

What research actually means

Answer the Public analysis, search demand mapping, competitor message audit, buyer language extraction, sector pain point research. Every campaign brief starts here, not with a blank page and a guess.

Demand analysis Buyer language Competitor audit Search intent
02
🧭 Phase two

Plan

The research becomes a strategy. ICP defined, messaging built, channels selected, calendar mapped. Everything has a reason and the reason is traceable back to the data. Nothing is templated because every client's market is different.

See what this covers
+

A bespoke plan, not a template

Most agencies run the same campaign for every client with different logos swapped in. Llumor builds a bespoke strategy for every engagement because strategy takes time and requires genuine expertise. That is exactly why most agencies skip it.

ICP definition Messaging framework Channel plan 12-week calendar
03
Phase three

Act

Now the campaigns go live. Built on a foundation of research and a clear strategy, every message lands harder. Every channel reinforces the others. And when something needs to change, we know exactly why and exactly what to adjust.

See what this covers
+

Execution that means something

A campaign built on the wrong strategy is not just a waste of money. It is a waste of the market's attention. And attention in B2B is hard to earn back once you have spent it. Execution without strategy is noise. Execution after strategy is momentum.

Email sequences LinkedIn outreach Coordinated channels Weekly refinement
100% of Llumor engagements start with a full strategy foundation
Bespoke strategy built for every client. No templates. No copy and paste.
90 days to five qualified meetings, guaranteed, when strategy comes first
See the difference for yourself

Find out what a Llumor strategy looks like for your market.

Book a discovery call and we will walk through exactly how we would research, plan and execute a campaign for your specific sector and your ideal client.

Where We Operate

We know your sector.

We speak their language.

Outbound only works when the message fits the market. Hover any card to see how we approach it.

Cyber Security, IT & MSP

We engage IT leaders, CISOs and compliance heads with credibility-first campaigns built around regulation, resilience and risk.

Our Approach

CISO-level messaging, compliance-first copy

We speak the language of InfoSec so your outreach arrives as a credible conversation, not a vendor pitch.

  • ICP mapped to CISO, CTO and IT Directors
  • Compliance and risk framing throughout
  • Regulated sector delivery experience
£

Accountancy & Financial Services

We reach practice owners and finance decision-makers with compliant, trust-led messaging that earns the meeting before it asks for one.

Our Approach

Credibility before the conversation begins

Financial buyers are harder to impress and quicker to delete. Every word earns its place and passes the scrutiny test.

  • Compliance constraints built into copy rules
  • Credibility signals placed in the first line
  • Proven across accountancy, wealth and lending

Hotels & Membership Clubs

We wake dormant guest and member databases and fill your calendar with corporate events, group bookings and new memberships.

Our Approach

Reactivate what you already own, then grow

Your existing database is the fastest revenue opportunity you are not using. We run both tracks simultaneously.

  • Database reactivation campaigns from day one
  • Corporate bookers and PA networks targeted
  • Membership growth and retention sequences

Recruitment & Staffing

We connect recruiters with clients who are actively hiring, not just browsing, with timing-led campaigns built around real demand signals.

Our Approach

Target active hiring triggers, not the whole market

We identify companies scaling or replacing headcount and reach them at exactly the right moment.

  • MDs, HRDs and Finance Directors targeted
  • Urgency and speed woven into every sequence
  • Multi-channel: email, LinkedIn and telesales

Professional Services

We help consultancies, coaches and service firms build authority, trust and a pipeline their partners are too busy to build themselves.

Our Approach

Authority first, pipeline second

We position your expertise as the answer before we ever ask for a meeting. Credibility drives conversion here.

  • Insight-led copy that earns attention
  • Sequences built around the full buyer journey
  • Referral and reactivation campaigns included

HR & People Services

We reach MDs and Finance Directors who treat HR as a cost centre and help you reframe it as a growth lever before you pick up the phone.

Our Approach

Make the business case before you call

ROI-led messaging built for sceptical buyers. We build trust before you need it.

  • ROI-led messaging for sceptical buyers
  • Sector-specific pain points in every sequence
  • Targeted by headcount and growth stage

Go To Market & Startups

We build the outbound infrastructure from scratch and get new businesses in front of the right buyers before the market knows they exist.

Our Approach

First clients fast, right foundations for growth

Getting the strategy right at launch is worth more than any amount of execution later. We build both simultaneously.

  • ICP defined and validated before launch
  • GTM strategy built alongside campaign execution
  • First meetings typically within 30 days

Exit Strategy

We increase your revenue, strengthen your pipeline and build the marketing infrastructure that makes your business worth significantly more at sale.

Our Approach

Buyers pay more for businesses that can prove growth

A strong pipeline, a clean CRM and a documented marketing system can add a meaningful multiple to your exit valuation.

  • Revenue growth in the 12-24 months before sale
  • Pipeline documented for acquirer due diligence
  • Marketing infrastructure that runs without the founder
Precise targeting
Relevant messaging
Relationship-first
Better outcomes
Testimonials

Real businesses. Real results.

We let the outcomes do the talking. Here is what happens when a system runs the way it should.

5.0 from our clients

I've really enjoyed working with the team at Llumor. They are consistent in their efforts, dynamic in their thinking, adaptable, and always receptive to feedback. Their ability to pivot as our needs change, while remaining positive and collaborative, has made them a genuine pleasure to work alongside. I would happily recommend Llumor to any business looking for reliable and thoughtful marketing support.


KW
Kathryn Webb FCCA
Torbay Accounting & Consultancy

The team at Llumor took the time to get to know my business and created a very comprehensive marketing strategy for me. Their enthusiasm and understanding of our offer, as well as faultless communication, has enabled us to win a number of very interesting contracts. We look forward to our continuing relationship with Llumor.


CT
Chris Taber
Creative Director, Pedestal Television

Llumor have a solution for many of the challenges my business faces. Unlike many marketing companies, they truly understand the nuances of podcasting, which is often dismissed as vanity publishing. They recognise its real value and bring a positive, clear approach to every project, delivering outstanding results.


NL
Nathalie Luckett
Small Talk Podcast

Llumor were very helpful in getting me to recognise the need to have a structured method of following up my contacts. They made me think about my numbers, return on investment and more. I'm not their usual type of customer, but they were very patient with me and explained what I should be doing in a clear and concise way. I now have clarity on my daily activities. Thank you, Llumor.


KM
Karen Millham
Utility Warehouse

I had a 1:1 with the Llumor team recently. As someone who already invests heavily in PR, marketing and lead generation, I wasn't sure what new insights they could offer. But I was genuinely surprised by the depth and practicality of their advice. I won't give away their trade secrets, but I can say this: I'd 100% recommend that any business looking to refine its sales process books a 1:1 with Llumor. I'll definitely be recommending them to my clients.


RC
Rachael Chadwick-Harrison
Chadwick Accountants & Bookkeepers

Llumor have a huge talent for creative thinking and writing. They have hugely helped the way I present my business to my customers and are currently helping me identify the precise target audience for my latest venture, along with forming creative branding strategies to portray our services in the best light. Thank you so much, Llumor.


SW
Scott Walker
A W Walker Building Contractors

Llumor have taken the pressure, stress and many hours off my workload, enabling me to have consistent leads and profit whilst I focus on my expert areas of the business. I can say with certainty that they share the same values I hold.


AM
Aimee Morris
Managing Director

Llumor helped me move my business forward by removing the outdated systems that were holding me back. The strategies put in place were easy to follow and made taking the next step a breeze.


TS
Tracy Sheppard
Business Owner

Llumor have been nothing but exceptional. Having explored lead generation with other providers, it's the first time someone has actually put their money where their mouth is. Business is growing with actual leads and real clients.


FG
Fiona Godfrey
InicioHR

We had tried networking, referrals and outsourced marketing before, but nothing ever felt organised. Llumor built actual systems around our sales activity. Within the first couple of months we were having more qualified conversations than in the previous six combined.


DR
Daniel Roberts
Managing Director

What stood out with Llumor was that they didn't just generate leads and disappear. They built the infrastructure behind everything: CRM, automation, follow-up, reporting and nurturing. The whole thing feels like having an outsourced commercial growth team running in the background.


CB
Chloe Bennett
Director
Pricing

Simple pricing. Serious return.

Three ways in, every one fully managed and built around your numbers. Start where your firm is and grow from there.

We don't work with everyone. If we take you on, it's because we're confident we can make it work.

Bookkeepers usually start with LinkedIn Growth Accountants choose Partner
Your average client is worth, per year £3,000

Drag the slider. Each plan shows how few new clients cover its cost.

Popular with bookkeepers
LinkedIn Growth

Conversations flowing on LinkedIn, without a full retainer.

£849/ month
Rolling, 3-month minimum. Ex VAT.
Pays for itself with 4 new clients a year
  • 200 ICP-matched prospects contacted a month
  • ICP definition & marketing strategy
  • LinkedIn automation, fully managed
  • Every reply handled for you
  • Meetings booked into your diary
  • Onboarding call + monthly strategy call
Book a Marketing Review
Growth + CRM

The system to hold everything together as you scale.

£1,750/ month
Rolling, 3-month minimum. Ex VAT.
Pays for itself with 7 new clients a year
  • Everything in LinkedIn Growth, plus:
  • CRM setup: pipeline, stages & automations
  • A niched landing page, built & managed
  • Lead sourcing built in
  • Full reporting & tracking
Book a Marketing Review

Telesales available on any plan, scoped on request. Every engagement starts with a free 60-minute Marketing Review, so you know exactly which tier fits before spending a penny.

Not ready for a retainer?

Start with a Strategy Day.

An in-person day where we build you a written marketing strategy around where you are now and where you want to get to. We review your data and segmentation, social media, ads strategy, brand and assets, email marketing and newsletters, and you leave with a prioritised action plan you can run with, whether you work with us or not.

£999half day
or £1,500 for a full day
Book a Strategy Day
Meet the Team

The people behind your pipeline.

No account managers, no hand-offs. You deal directly with the people who build and run your system.

Kat Crombie Kat Crombie off duty Tap to see the real Kat
Head of Marketing & Operations
Kat Crombie

Kat runs delivery, operations and client management at Llumor. She is the reason campaigns go out on time, clients stay informed and nothing falls through the gaps. If James is the engine, Kat is the chassis it sits in.

James Brookes James Brookes off duty Tap to see James off-duty
Founder & Managing Director
James Brookes

James built Llumor on one principle: if it does not add to your bottom line, it is not worth spending the money on. With a background in compliance, secure telecoms and a decade of senior leadership, he founded Llumor to do outbound properly.

Why We Exist

If it does not add to your bottom line, it is not worth spending money on.

James Brookes, Founder

James founded Llumor after watching too many good businesses spend thousands on agencies that delivered reports full of metrics, but not a single new client. Everything we do is built on one belief: sustainable growth comes from clarity, structure and disciplined execution. We measure success in one currency. Pipeline.

Results over everything
Tap to flip

We focus on what actually moves your business.

Commercially grounded
Tap to flip

Strategies built for real-world business growth.

Discipline in execution
Tap to flip

Structured processes that drive consistency.

Founder led
Tap to flip

Personally accountable for every client.

Our Promise

We don't stop until it works.

We test, adapt and absorb the cost of getting it right, until your system is consistently delivering. That is the deal, and it is why our clients stay.

Our Commitment

We do not stop
until it works.

We are not an agency that runs its course, delivers a report full of metrics, and moves on. Every client gets everything we have, for as long as it takes to get the result we agreed.

You hear it from us first.
If something is not working, we tell you before you have to ask. Then we fix it.
01
We adapt, we rebuild, we try again.
No campaign runs its course and gets a report explaining why it did not work. We change what needs changing.
02
You get everything we have.
Not a slice of our attention across fifty clients. Focused, disciplined, commercial execution on every campaign.
03

If it does not add to your bottom line, it is not worth spending the money on it. Full stop.

James Brookes
James Brookes
Founder & Managing Director
Llumor Systems Ltd, Mayfair, London
Want to see how this works for your business?
Book a discovery call and we will show you the plan, the process and what results to expect.
Book a Discovery Call →
No pressure Just clarity 20 minutes