Branding and Design

Your brand is the first thing a prospect judges you on. Make it count.

From full brand identity to campaign assets and everything in between. Designed to convert, not just to look good.

If your current brand does not reflect the quality of the business behind it, it is costing you clients you never get to speak to. And if you are building something new, the brand needs to land properly from day one, because you do not get a second chance at a first impression. Design that does not serve a commercial purpose is decoration. Everything Llumor designs is built to do a job.

Brand identity
Lead magnets
Landing pages
Pitch decks
Campaign assets
Startup of the Year Cyber Essentials Certified Built for B2B Commercial-first design
Brand colour palette
Obsidian Signal Blue Gold White
Brand typography
The quick brown fox
Consistent type hierarchy across every surface your brand appears on, from website to proposal.
Primary typeface Headings / body / captions
📄
Brand Guidelines
Your brand. Documented. Protected.
Logo usage and clear space rules
Colour codes for every medium
Typography scale and hierarchy
Photography and tone of voice
The cost of a weak brand

A weak brand costs you clients you never knew you lost.

They never tell you. They just do not get in touch.

What a weak brand costs you
Well-crafted cold email lands in inbox 09:14
👁 Prospect opens, reads it, feels curious 09:17
🔗 Clicks through to the website 09:17
yourcompany.co.uk
Welcome to Our Website
We provide professional services to businesses of all sizes. Contact us today to find out more about what we can do for you.
Click Here
Mismatched fonts No clear offer Generic copy Wrong colours
Confidence lost. They do not get in touch.
What a strong brand delivers
Same well-crafted cold email lands in inbox 09:14
👁 Prospect opens, reads it, feels curious 09:17
🔗 Clicks through to the website 09:17
yourcompany.co.uk
We build the pipeline.
You take the meetings.
Outbound sales systems for B2B companies that want a predictable flow of qualified conversations, not another marketing expense.
Book a Discovery Call
Confidence confirmed. They book a call.

The email did its job. The subject line worked, the copy was right, the timing was good. They opened it. They were curious enough to click. And then the website undid all of it in four seconds. Not because the business was not good enough. Because the brand did not reflect what the business had become.

This is the problem for businesses that have grown on referrals and word of mouth and are now moving into markets where nobody knows them. In a referral, trust travels with the introduction. In a cold outreach, the brand carries all of it. Your visual identity, your website, the documents you send and the way your business presents itself are doing a job every single time a prospect encounters them. The question is whether they are doing that job well or quietly talking people out of getting in touch.

"Your brand is doing a job every time someone encounters it. The question is whether it is doing that job well or quietly talking people out of getting in touch."

7s The average time a prospect spends forming a first impression of your brand
75% of people judge a business's credibility based on its visual design
Get a brand that works as hard as you do

Ready to find out what your brand is currently saying about you?

Book a discovery call and we will look at your current brand together, tell you honestly what is working and what is not, and scope what a proper brand project would involve.

What we design

Everything your brand needs to do its job properly.

Six deliverable types. All scoped and quoted as projects. Nothing retainer-shaped until you decide it should be.

🌟
Foundation

Brand Identity

Colour palette, typography, logo mark, usage rules. The system every other deliverable is built on top of.

A brand that works.
Clear hierarchy. Intentional contrast. Every element earns its place on the page.
Lato 900 / Lato 400
📄
Lead generation

Lead Magnets

Guides, checklists, and reports that earn contact details and move prospects into a sequence with something worth reading.

Free guide
The B2B Outbound Playbook
Seven things every MD needs to know before running cold email in 2026.
Downloads this month 0
📄
Conversion

Landing Pages

Campaign-specific pages built to convert. No nav, no distractions, one offer and one action.

Book a Call
📌
Sales enablement

Proposal Decks

Discovery-to-deck. We turn your proposal into a designed document that closes the gap between interest and instruction.

Proposal
Background deck
02 / The approach
01 / Understanding your challenge
We know what this
problem costs you.
🆕
Outbound support

Campaign Assets

Email headers, social graphics, banners, and supporting visuals built to brand spec so every touchpoint looks the same.

Services Results Contact
Email header template
📷
LinkedIn graphic
Branded campaign post in brand colours with correct typography.
🌐
Full builds

Websites

Full website projects scoped and built on LlumorOS. Design, copy, build, and handover in one engagement.

Book a Call
🌐
See our web design service →
Delivered as scoped projects Fixed price, not open-ended Brand-consistent across every format Revision rounds included Handover pack on completion
Start with a brief

Tell us what you need and we will scope it properly.

No vague retainers. We scope each project, give you a fixed price, and deliver to a timeline. Book a call and walk us through what you are trying to achieve.

How we work

Project-based. Not retainer-shaped.

You know what you are getting, what it costs, and when it lands before anything starts.

We do not sell design on a rolling monthly fee. Every branding and design project is scoped, quoted, and delivered as a fixed engagement. You know exactly what is in scope, what it will cost, and what you will have at the end. If you want to add something, we quote it separately. There are no surprises on the invoice.

This model suits businesses that have a specific problem to solve and want it solved properly, without committing to a monthly fee for work they cannot always see. Once a project is delivered and signed off, if you want ongoing design support, that is a conversation we are happy to have. But it starts with a project. Not a standing order.

If you are running outbound campaigns through Llumor, the design work ties directly into the campaign build. Lead magnets, landing pages, and email assets are scoped as part of the wider engagement so everything lands in the same system, at the same time, with the same brand.

1

Brief

You tell us what you are trying to achieve. We ask the questions that matter and map the deliverables against the outcome.

Discovery call or written brief
Audience, tone, and usage defined
Scope confirmed before quoting
2

Scope and Quote

We send a fixed-price proposal. Deliverables, revision rounds, timeline, and total cost. No ambiguity.

Fixed price, not hourly
Revision rounds included
Timeline agreed upfront
3

Build and Deliver

We build it, you review it, we refine it, and we hand it over with everything you need to use it. Files, guidelines, and formats included.

Concept, refinement, final delivery
All source files included
Brand usage guide on handover
📌

No open-ended fees

You pay for what is scoped and nothing else. The project ends when the work is delivered and signed off.

📋

Everything handed over

Source files, brand guidelines, and ready-to-use exports. You own everything and can take it anywhere.

🔗

Ties into your campaigns

Design work scoped alongside outbound campaigns lands in the same system, on the same timeline, with the same brand.

Start with a conversation

Tell us what you need. We will tell you what it costs.

Book a discovery call and walk us through the project. We will scope it, price it, and send a proposal within 48 hours.

The process

Four stages. No surprises.

From the first conversation to final file delivery, here is how every project runs.

1
Stage one

Brief

We get on a call, understand the business, the audience, and what success actually looks like. We document the brief and send it back to you for sign-off before anything starts.

Discovery call or written brief
Audience and tone defined
Brief signed off before work begins
2
Stage two

Concept

We build the first version. Whether that is a brand direction, a document layout, or a landing page structure, you see a concept before we go anywhere near the detail.

Initial direction presented
Rationale explained, not just shown
Feedback captured and logged
3
Stage three

Refine

You review, we adjust. Two rounds of revisions are included in every project. Feedback is handled over a shared document, not back-and-forth email chains that lose context.

Two revision rounds included
Shared review document, not email
Changes tracked and confirmed
4
Stage four

Deliver

Final files, brand guidelines where relevant, and a handover call if you need one. You receive everything in the formats you actually use, not just one export in one size.

All source files included
Multiple export formats
Brand usage guide on handover
2 to 4 Most projects complete within two to four weeks from brief to final delivery
Ready to start

The brief is the first step. Let us get it right.

Book a discovery call, walk us through what you are trying to achieve, and we will scope the project and send a fixed-price proposal within 48 hours.

The Difference

We do not guess. We research, plan, then act.

Typical agency
Llumor approach

How most agencies work

🎯 ICP research
📋 Strategy
💬 Messaging framework
🚀 Launch campaign

The result

Three months pass. The report arrives explaining why it did not work. The budget is gone. And the market has seen your name attached to messaging that did not land. Attention in B2B is hard to earn back once you have spent it on the wrong message.

78% of campaigns fail due to targeting the wrong person
3mo average time before a client realises the strategy was wrong
£0 refunded when the agency's lack of strategy costs you the result
01
🔍 Phase one

Research

We do not guess who your buyer is or what they care about. We find out. Demand data, buyer language, competitor positioning, search intent. The brief is built on evidence, not assumption.

See what this covers
+

What research actually means

Answer the Public analysis, search demand mapping, competitor message audit, buyer language extraction, sector pain point research. Every campaign brief starts here, not with a blank page and a guess.

Demand analysis Buyer language Competitor audit Search intent
02
🧭 Phase two

Plan

The research becomes a strategy. ICP defined, messaging built, channels selected, calendar mapped. Everything has a reason and the reason is traceable back to the data. Nothing is templated because every client's market is different.

See what this covers
+

A bespoke plan, not a template

Most agencies run the same campaign for every client with different logos swapped in. Llumor builds a bespoke strategy for every engagement because strategy takes time and requires genuine expertise. That is exactly why most agencies skip it.

ICP definition Messaging framework Channel plan 12-week calendar
03
Phase three

Act

Now the campaigns go live. Built on a foundation of research and a clear strategy, every message lands harder. Every channel reinforces the others. And when something needs to change, we know exactly why and exactly what to adjust.

See what this covers
+

Execution that means something

A campaign built on the wrong strategy is not just a waste of money. It is a waste of the market's attention. And attention in B2B is hard to earn back once you have spent it. Execution without strategy is noise. Execution after strategy is momentum.

Email sequences LinkedIn outreach Coordinated channels Weekly refinement
100% of Llumor engagements start with a full strategy foundation
Bespoke strategy built for every client. No templates. No copy and paste.
90 days to five qualified meetings, guaranteed, when strategy comes first
See the difference for yourself

Find out what a Llumor strategy looks like for your market.

Book a discovery call and we will walk through exactly how we would research, plan and execute a campaign for your specific sector and your ideal client.

Where We Operate

We know your sector.
We speak their language.

Outbound only works when the message fits the market. Hover over any sector to see how we approach it.

01

Cybersecurity & IT Security

Hover to see how we work here →
Our Solution
Cybersecurity & IT Security

We reach CISOs, IT Directors and procurement teams in regulated industries with outbound built around technical buyers.

Regulated sector messaging
Decision-maker targeting
Multi-channel outbound
02

Professional Services

Hover to see how we work here →
Our Solution
Professional Services

Accountants, consultants and advisors who rely on referrals need a system for when word of mouth slows down.

Partner-level targeting
Sector-specific sequences
Warm database reactivation
03

Recruitment & Staffing

Hover to see how we work here →
Our Solution
Recruitment & Staffing

Agencies need a constant flow of new clients. We target hiring managers and HR Directors around your specialisms.

Client-side prospecting
Sector and role filtering
Fibonacci follow-up sequences
04

MSPs & IT Services

Hover to see how we work here →
Our Solution
MSPs & IT Services

Scaling past referrals is the defining challenge for MSPs. We put you in front of SME decision-makers before your competitors do.

SME and mid-market targeting
Pain-led email campaigns
LinkedIn and email combined
05

HR & People Consulting

Hover to see how we work here →
Our Solution
HR & People Consulting

HR consultancies struggle to translate their value into outbound copy. We fix the messaging and run the campaigns.

C-suite and People Director targeting
Outcome-led sequences
LinkedIn outreach included
06

Financial Services

Hover to see how we work here →
Our Solution
Financial Services

Wealth managers and finance consultancies need outreach that earns trust before it asks for anything. We write it that way.

FCA-aware messaging
High-value client targeting
Long-term nurture sequences
07

Legal Services

Hover to see how we work here →
Our Solution
Legal Services

Law firms need a consistent flow of new instructions beyond referrals. We build the outbound pipeline to support that.

Practice area targeting
Compliance-conscious outreach
Relationship-first sequencing
08

Construction & Engineering

Hover to see how we work here →
Our Solution
Construction & Engineering

Contractors and project consultancies are invisible to developers and main contractors. We change that.

Project pipeline targeting
Regional and national campaigns
Decision-maker mapping
Completed Missions

Real businesses.
Real results.

We let the outcomes do the talking. Here is what happens when a system runs the way it should.

5.0 from our clients
"

James has a solution for many of the challenges my business faces. Unlike many marketing companies, he truly understands the nuances of the sector. He brings a positive, clear approach to every project and delivers outstanding results.


NL
Nathalie Luckett
Director
"

James has taken the pressure, stress and many hours off my workload, enabling me to have consistent leads and profit whilst I focus on my expert areas of the business. I can say with certainty that he shares the same values I hold.


AM
Aimee Morris
Managing Director
"

Llumor helped me move my business forward by removing the outdated systems that were holding me back. The strategies put in place were easy to follow and made taking the next step a breeze.


TS
Tracy Sheppard
Business Owner
"

James and the team have been nothing but exceptional. Having explored lead generation with other providers, it's the first time someone has actually put their money where their mouth is. Business is growing with actual leads and real clients.


FG
Fiona Godfrey
InicioHR
"

We had tried networking, referrals and outsourced marketing before, but nothing ever felt organised. Llumor built actual systems around our sales activity. Within the first couple of months we were having more qualified conversations than in the previous six combined.


DR
Daniel Roberts
Managing Director
"

What stood out with Llumor was that they didn't just generate leads and disappear. They built the infrastructure behind everything: CRM, automation, follow-up, reporting and nurturing. The whole thing feels like having an outsourced commercial growth team running in the background.


CB
Chloe Bennett
Director
How We Work Together

Three ways to work with Llumor.

Choose how much of your marketing you want us to own.

We plug in, get to work and deliver measurable results.

Every engagement begins with a dedicated onboarding session. We build the foundations so everything we do is aligned, targeted and built for results.

  • ICP Workshop
  • Messaging Framework
  • CRM Build & Automation
  • Lead Sourcing & Enrichment
Tier 01

Specialist

One niche. Pure execution.

For businesses that need expert execution in one channel done properly.

Email outreach (4 sequences)
LinkedIn outreach & scheduling
5,000 leads sourced monthly
LlumorOS access & reporting
See Packages →
Tier 03

Department

Three niches. Your full marketing team.

For businesses that want a fully outsourced marketing department.

Everything in Partner, plus:

Additional channels via our network
Quarterly half-day strategy session
Fractional CMO access
Priority support & fast execution
See Packages →
Not sure which tier fits where you are? Book a 20-minute strategy call and we will recommend the right option — even if it is not us.
View All Packages → No pressure. Just clarity.
The Lluminauts

Mission Control

The leadership team at Llumor

Kat Crombie Kat Crombie Hover to see the real Kat
Head of Customer Success
Kat Crombie

Kat runs delivery, operations, and client management at Llumor. She is the reason campaigns go out on time, clients stay informed, and nothing falls through the gaps. If James is the engine, Kat is the chassis it sits in.

James Brookes James Brookes at Snetterton Hover to see James off-duty
Founder & Managing Director
James Brookes

James built Llumor on one principle: if it does not add to your bottom line, it is not worth spending the money on it. With a background in compliance, secure telecoms, and a decade of senior leadership, he founded Llumor to do outbound properly.

Our Commitment

We do not stop
until it works.

We are not an agency that runs its course, delivers a report full of metrics, and moves on. Every client gets everything we have, for as long as it takes to get the result we agreed.

You hear it from us first.
If something is not working, we tell you before you have to ask. Then we fix it.
01
We adapt, we rebuild, we try again.
No campaign runs its course and gets a report explaining why it did not work. We change what needs changing.
02
You get everything we have.
Not a slice of our attention across fifty clients. Focused, disciplined, commercial execution on every campaign.
03

If it does not add to your bottom line, it is not worth spending the money on it. Full stop.

James Brookes
James Brookes
Founder & Managing Director
Llumor Systems Ltd, Mayfair, London
Want to see how this works for your business?
Book a discovery call and we will show you the plan, the process and what results to expect.
Book a Discovery Call →
No pressure Just clarity 20 minutes
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Llumor Systems Ltd
3rd Floor - 45 Albemarle Street

Mayfair
London, W1S 4JL
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