Your buyers get
40 pitches a week.
Ours get through.
Outbound built for the most sceptical buyers in B2B.
CISO-level messaging. Compliance-native copy. Long-cycle patience.
CISOs, IT Directors and compliance heads delete most vendor outreach before the second sentence. We get through because we speak their language, respect their time, and build credibility before we ever ask for a meeting.
Three reasons most outbound
fails in this sector.
Cyber security is the hardest vertical to crack with outbound. Here is exactly why most agencies get it wrong, and what we do differently.
01 — The noise problem
Decision-makers see through bad copy in under three seconds
CISOs and IT Directors have reviewed thousands of vendor pitches. Generic messaging, hollow subject lines, and copy that could apply to any sector gets deleted before the second sentence. Credibility is not built in the close. It is built in the first line.
02 — The cycle problem
Most agencies are not built for 6 to 18 month buying cycles
Security purchasing involves multiple stakeholders, procurement sign-off, and decisions that rarely happen quickly. Campaigns designed for 30-day pipelines fail here. You need patience, structure, and systematic presence over months, not a burst of activity followed by silence.
03 — The credibility problem
One wrong word about compliance kills the conversation
Write something technically inaccurate, reference the wrong framework for their industry, or use marketing language where a technical peer would use precise terminology, and you are done. There is no recovery from a message that reveals you do not understand their world.
Built for the sector.
Not adapted for it.
Every element of our process is designed around how security buyers actually behave. Select any step to see exactly how it works.
We map your ICP before anything else moves.
Vague targeting is the fastest way to waste a campaign. We define your ideal customer profile down to job title, seniority, sector, company size, and revenue band. For cyber security that typically means CISOs, CTOs, IT Directors, Compliance Managers, and Procurement leads.
- ICP defined by role, sector, headcount, and revenue band
- Separate buyer tracks for technical and commercial decision-makers
- List quality audited before the first email is sent
- Regulated verticals segmented: financial services, maritime, energy and utilities
Copy that earns the read before it asks for anything.
Every email passes a simple test: does it sound like it was written by someone who actually understands this buyer's world? We write to a plain-English standard that demonstrates genuine fluency in regulation, resilience, and risk. No hollow openers. No generic value propositions.
- Compliance and risk framing woven through every sequence
- Buyer-specific language for technical and commercial audiences
- Subject lines under 8 words, written to be opened not gamed
- Forbidden words list applied across every email
Three channels. One coherent system.
Relying on email alone leaves meetings on the table. We run email, LinkedIn and telesales as an integrated campaign, each channel reinforcing the others. A prospect who has seen your name on LinkedIn is warmer when your email arrives. The system compounds over time.
- Four-domain email routing: cold, warm, clicked, and long-term nurture
- LinkedIn outreach timed to signal interactions from the email campaign
- Telesales used at the right moment, not as a cold interruption
- All channels managed within LlumorOS so nothing falls through the gaps
The patience to outlast the buying cycle.
Most outbound gives up after three touches. Security buying cycles do not even warm up until touch six or seven. Our Fibonacci follow-up system times every touchpoint mathematically: days 0, 1, 2, 3, 5, 8, 13, 21, 34, 56. You stay visible, relevant, and positioned for when the budget unlocks.
- Fibonacci timing applied across cold, warm, and hot sequences
- Each follow-up brings new value, not a repeated ask
- Re-engagement campaigns for contacts who went quiet
- Long-term nurture sequence for 12-plus month cycles
We do not stop
until it works.
We are not an agency that runs its course, delivers a report full of metrics, and moves on. Every client gets everything we have, for as long as it takes to get the result we agreed.
If it does not add to your bottom line, it is not worth spending the money on it. Full stop.
Llumor Systems Ltd, Mayfair, London
Real businesses.
Real results.
We let the outcomes do the talking. Here is what happens when a system runs the way it should.
James has a solution for many of the challenges my business faces. Unlike many marketing companies, he truly understands the nuances of the sector. He brings a positive, clear approach to every project and delivers outstanding results.
James has taken the pressure, stress and many hours off my workload, enabling me to have consistent leads and profit whilst I focus on my expert areas of the business. I can say with certainty that he shares the same values I hold.
Llumor helped me move my business forward by removing the outdated systems that were holding me back. The strategies put in place were easy to follow and made taking the next step a breeze.
James and the team have been nothing but exceptional. Having explored lead generation with other providers, it's the first time someone has actually put their money where their mouth is. Business is growing with actual leads and real clients.
We had tried networking, referrals and outsourced marketing before, but nothing ever felt organised. Llumor built actual systems around our sales activity. Within the first couple of months we were having more qualified conversations than in the previous six combined.
What stood out with Llumor was that they didn't just generate leads and disappear. They built the infrastructure behind everything: CRM, automation, follow-up, reporting and nurturing. The whole thing feels like having an outsourced commercial growth team running in the background.
We know your sector.
We speak their language.Outbound only works when the message fits the market. Hover any card to see how we approach it.
Cyber Security, IT & MSP
We engage IT leaders, CISOs and compliance heads with credibility-first campaigns built around regulation, resilience and risk.
Our Approach
CISO-level messaging, compliance-first copy
We speak the language of InfoSec so your outreach arrives as a credible conversation, not a vendor pitch.
- ICP mapped to CISO, CTO and IT Directors
- Compliance and risk framing throughout
- Regulated sector delivery experience
Accountancy & Financial Services
We reach practice owners and finance decision-makers with compliant, trust-led messaging that earns the meeting before it asks for one.
Our Approach
Credibility before the conversation begins
Financial buyers are harder to impress and quicker to delete. Every word earns its place and passes the scrutiny test.
- Compliance constraints built into copy rules
- Credibility signals placed in the first line
- Proven across accountancy, wealth and lending
Hotels & Membership Clubs
We wake dormant guest and member databases and fill your calendar with corporate events, group bookings and new memberships.
Our Approach
Reactivate what you already own, then grow
Your existing database is the fastest revenue opportunity you are not using. We run both tracks simultaneously.
- Database reactivation campaigns from day one
- Corporate bookers and PA networks targeted
- Membership growth and retention sequences
Recruitment & Staffing
We connect recruiters with clients who are actively hiring, not just browsing, with timing-led campaigns built around real demand signals.
Our Approach
Target active hiring triggers, not the whole market
We identify companies scaling or replacing headcount and reach them at exactly the right moment.
- MDs, HRDs and Finance Directors targeted
- Urgency and speed woven into every sequence
- Multi-channel: email, LinkedIn and telesales
Professional Services
We help consultancies, coaches and service firms build authority, trust and a pipeline their partners are too busy to build themselves.
Our Approach
Authority first, pipeline second
We position your expertise as the answer before we ever ask for a meeting. Credibility drives conversion here.
- Insight-led copy that earns attention
- Sequences built around the full buyer journey
- Referral and reactivation campaigns included
HR & People Services
We reach MDs and Finance Directors who treat HR as a cost centre and help you reframe it as a growth lever before you pick up the phone.
Our Approach
Make the business case before you call
ROI-led messaging built for sceptical buyers. We build trust before you need it.
- ROI-led messaging for sceptical buyers
- Sector-specific pain points in every sequence
- Targeted by headcount and growth stage
Go To Market & Startups
We build the outbound infrastructure from scratch and get new businesses in front of the right buyers before the market knows they exist.
Our Approach
First clients fast, right foundations for growth
Getting the strategy right at launch is worth more than any amount of execution later. We build both simultaneously.
- ICP defined and validated before launch
- GTM strategy built alongside campaign execution
- First meetings typically within 30 days
Exit Strategy
We increase your revenue, strengthen your pipeline and build the marketing infrastructure that makes your business worth significantly more at sale.
Our Approach
Buyers pay more for businesses that can prove growth
A strong pipeline, a clean CRM and a documented marketing system can add a meaningful multiple to your exit valuation.
- Revenue growth in the 12-24 months before sale
- Pipeline documented for acquirer due diligence
- Marketing infrastructure that runs without the founder
We exist because activity
without results is a con.
If it doesn’t add to your bottom line, it’s not worth spending the money on it. Full stop.
James Brookes founded Llumor after watching too many good businesses spend thousands on agencies that delivered reports full of metrics, but not a single new client. His background spans board-level roles in complex organisations, ISO 9001 implementation and compliance work with globally recognised brands. That experience shaped a simple belief: sustainable growth comes from clarity, structure, and disciplined execution.
Llumor was built to offer a more focused, commercially grounded alternative. We prioritise execution over theory and outcomes over activity. We measure success in one currency. Pipeline.
Mission Control
The leadership team at Llumor
Hover to see the real Kat
Kat runs delivery, operations, and client management at Llumor. She is the reason campaigns go out on time, clients stay informed, and nothing falls through the gaps. If James is the engine, Kat is the chassis it sits in.
Hover to see James off-duty
James built Llumor on one principle: if it does not add to your bottom line, it is not worth spending the money on it. With a background in compliance, secure telecoms, and a decade of senior leadership, he founded Llumor to do outbound properly.
Your pipeline
will not build itself.
Every week without a system is a week your competitors are filling the meetings you should be in. We build the machine. You close the deals.
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Llumor Systems Ltd
3rd Floor - 45 Albemarle Street
Mayfair
London, W1S 4JL
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