LinkedIn Management

Your next client is already on LinkedIn.
They just do not know you exist yet.

We manage your LinkedIn outreach, content and scheduling so the right people hear from you every single day.

You already know LinkedIn should be working harder for your business. The problem is not motivation. It is time. Running a consistent, targeted LinkedIn presence on top of everything else you are managing is the thing that always slips. We take it off your plate completely and run it at a level most businesses never reach on their own.

Startup of the Year Cyber Essentials Certified 5 meetings guaranteed in 90 days
The Problem

LinkedIn works.
Most people just use it wrong.

01
Mistake one

Connecting and never following up

The average LinkedIn user accepts a connection request and does nothing with it. No message, no conversation, no relationship. The connection sits in a list going nowhere while the opportunity quietly expires. LinkedIn rewards the people who show up after the connection, not before it.

We fix this
02
Mistake two

Posting when you remember and hoping someone notices

Inconsistent posting is invisible posting. The LinkedIn algorithm does not reward effort spread across three weeks of silence. It rewards consistency, relevance and engagement. One post a month does not build a presence. It confirms you are not serious about building one.

We fix this
03
Mistake three

Sending the same message to everyone on the platform

Copy and paste outreach gets copy and paste results. When a message could have been sent to any of ten thousand people on the platform, the person reading it knows it. Generic messages do not start conversations. They confirm you did not do your homework before reaching out.

We fix this

The businesses winning on LinkedIn are not doing more.
They are doing it with more precision and more consistency than everyone else.

The Strategy

One channel is
rarely enough.

LinkedIn alone gets ignored. Email alone gets filtered. Together, your name becomes impossible to avoid.

Or hover over each step individually

LinkedIn presence
Day 1

First email lands in the inbox

Personalised to their sector. Relevant to their situation. Not a template that reads like one.

Day 3

A short follow-up. Different angle.

Not chasing. Adding a second piece of value. They read it. They do not reply yet. That is fine.

Day 8

Third touchpoint. The name is now familiar.

They have seen you in their inbox and on their feed. Something has shifted. They click the link.

Day 2

Connection request sent on LinkedIn

Low pressure. One line. They check your profile. They notice the email from yesterday. The dots connect.

Day 5

Your content appears in their feed

A post relevant to their world. They do not know you scheduled it. It looks like you just think about this stuff.

Day 13

A short LinkedIn message. Low friction.

Not a pitch. A question. By now they have seen your name five times. This feels natural. They reply.

📅

Meeting booked

Not because you pushed harder. Because you showed up on both channels, consistently.

Llumor coordinates both channels
so nothing happens in isolation.

We run the emails, manage the LinkedIn, and make sure every touchpoint reinforces the last one.

Book a Discovery Call
Profile Optimisation

Your profile is your
first impression.

Most LinkedIn profiles lose the sale before the conversation starts. We rebuild yours so when a prospect lands on it, everything they need to say yes is already there.

Click any numbered point on the profile

1
👤
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Open to work
James Brookes

MD at Llumor Systems | We build outbound sales systems for B2B service businesses | 5 qualified meetings guaranteed

3

Henley-in-Arden, England

Most B2B businesses are brilliant at what they do but struggle to get in front of the right people consistently. That is the problem Llumor solves...

Outbound strategy B2B sales Lead generation
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Six elements.
All of them matter.

Select a numbered point to see exactly what we change and why it converts better than what most people have.

01
Cover banner

The first thing they see should do a job

Most banners are either blank or a stock photo of a cityscape. A well-built banner communicates your positioning, your credibility, and your offer in under three seconds. We design yours to convert, not just look professional.

Before

Blank navy blue. Or a stock handshake photo. Nothing that says what you do or who you help.

After

Brand colours, a one-line positioning statement, and a social proof signal. Purpose-built.

02
Profile photo

People buy from people. Make sure they can see you.

A blurry office selfie or a logo in the avatar kills trust immediately. We advise on what works: a clean, professional headshot with a clear face, ideally with a background that does not compete with you.

Before

Low resolution, arms crossed, background is a busy office or a glass window.

After

Clean, approachable, high resolution. A face they feel they can trust before you have even spoken.

03
Headline

Your headline should answer one question: why should I read on?

The default GHL headline is your job title. Nobody cares about your job title. We rewrite it as a value statement directed at your ideal client. What you do, who you do it for, and what they get. All in under 220 characters.

Before

"Managing Director at Acme Ltd" or "Helping businesses grow." Says nothing to anyone.

After

"We build outbound systems for B2B service firms | 5 qualified meetings guaranteed in 90 days."

04
About section

The About section is a sales page. Treat it like one.

Most people write their About in the third person and spend 400 words on their backstory. We write yours in the first person, opening with the problem your client has, then moving to proof, then to a single clear call to action.

Problem first Proof in the middle One CTA at the end Under 300 words
Before

"I have 15 years of experience in..." Third person, no hook, no CTA, reads like a CV.

After

Leads with their pain. Moves to proof. Ends with one action. Written like a person, not a corporate brochure.

05
Featured section

The most underused sales tool on LinkedIn

The Featured section sits above the fold and almost nobody uses it properly. We populate it with your best proof: a case study, a lead magnet, or a booking link. When a prospect checks your profile after your outreach, this is what converts them.

Case study link Lead magnet Booking page Newsletter
Before

Empty. Or a link to a home page that tells them nothing new.

After

Two curated assets that move a warm prospect one step closer to a conversation.

06
Content and activity

A profile with no recent activity looks like an empty office

When a prospect checks you out after an email or a connection request, the first thing they look at is whether you post. Regular, relevant content signals that you are active, credible, and worth talking to. We plan and schedule this for you so it happens consistently, not when you remember.

3 posts per week Sector relevant Scheduled in advance Written in your voice
Before

Last post: 7 months ago. A share of someone else's article with no commentary.

After

Consistent presence. Relevant insights. A feed that builds authority before the first message is sent.

We handle the profile, the content, and the outreach.

You show up to the meetings. We build everything that gets you there.

Book a Discovery Call
Where We Operate

We know your sector.

We speak their language.

Outbound only works when the message fits the market. Hover any card to see how we approach it.

Cyber Security, IT & MSP

We engage IT leaders, CISOs and compliance heads with credibility-first campaigns built around regulation, resilience and risk.

Our Approach

CISO-level messaging, compliance-first copy

We speak the language of InfoSec so your outreach arrives as a credible conversation, not a vendor pitch.

  • ICP mapped to CISO, CTO and IT Directors
  • Compliance and risk framing throughout
  • Regulated sector delivery experience

Accountancy & Financial Services

We reach practice owners and finance decision-makers with compliant, trust-led messaging that earns the meeting before it asks for one.

Our Approach

Credibility before the conversation begins

Financial buyers are harder to impress and quicker to delete. Every word earns its place and passes the scrutiny test.

  • Compliance constraints built into copy rules
  • Credibility signals placed in the first line
  • Proven across accountancy, wealth and lending

Hotels & Membership Clubs

We wake dormant guest and member databases and fill your calendar with corporate events, group bookings and new memberships.

Our Approach

Reactivate what you already own, then grow

Your existing database is the fastest revenue opportunity you are not using. We run both tracks simultaneously.

  • Database reactivation campaigns from day one
  • Corporate bookers and PA networks targeted
  • Membership growth and retention sequences

Recruitment & Staffing

We connect recruiters with clients who are actively hiring, not just browsing, with timing-led campaigns built around real demand signals.

Our Approach

Target active hiring triggers, not the whole market

We identify companies scaling or replacing headcount and reach them at exactly the right moment.

  • MDs, HRDs and Finance Directors targeted
  • Urgency and speed woven into every sequence
  • Multi-channel: email, LinkedIn and telesales

Professional Services

We help consultancies, coaches and service firms build authority, trust and a pipeline their partners are too busy to build themselves.

Our Approach

Authority first, pipeline second

We position your expertise as the answer before we ever ask for a meeting. Credibility drives conversion here.

  • Insight-led copy that earns attention
  • Sequences built around the full buyer journey
  • Referral and reactivation campaigns included

HR & People Services

We reach MDs and Finance Directors who treat HR as a cost centre and help you reframe it as a growth lever before you pick up the phone.

Our Approach

Make the business case before you call

ROI-led messaging built for sceptical buyers. We build trust before you need it.

  • ROI-led messaging for sceptical buyers
  • Sector-specific pain points in every sequence
  • Targeted by headcount and growth stage

Go To Market & Startups

We build the outbound infrastructure from scratch and get new businesses in front of the right buyers before the market knows they exist.

Our Approach

First clients fast, right foundations for growth

Getting the strategy right at launch is worth more than any amount of execution later. We build both simultaneously.

  • ICP defined and validated before launch
  • GTM strategy built alongside campaign execution
  • First meetings typically within 30 days

Exit Strategy

We increase your revenue, strengthen your pipeline and build the marketing infrastructure that makes your business worth significantly more at sale.

Our Approach

Buyers pay more for businesses that can prove growth

A strong pipeline, a clean CRM and a documented marketing system can add a meaningful multiple to your exit valuation.

  • Revenue growth in the 12-24 months before sale
  • Pipeline documented for acquirer due diligence
  • Marketing infrastructure that runs without the founder
Precise targeting
Relevant messaging
Relationship-first
Better outcomes
Pricing

Simple pricing. Serious return.

Three ways in, every one fully managed and built around your numbers. Start where your firm is and grow from there.

We don't work with everyone. If we take you on, it's because we're confident we can make it work.

Bookkeepers usually start with LinkedIn Growth Accountants choose Partner
Your average client is worth, per year £3,000

Drag the slider. Each plan shows how few new clients cover its cost.

Popular with bookkeepers
LinkedIn Growth

Conversations flowing on LinkedIn, without a full retainer.

£849/ month
Rolling, 3-month minimum. Ex VAT.
Pays for itself with 4 new clients a year
  • 200 ICP-matched prospects contacted a month
  • ICP definition & marketing strategy
  • LinkedIn automation, fully managed
  • Every reply handled for you
  • Meetings booked into your diary
  • Onboarding call + monthly strategy call
Book a Marketing Review
Growth + CRM

The system to hold everything together as you scale.

£1,750/ month
Rolling, 3-month minimum. Ex VAT.
Pays for itself with 7 new clients a year
  • Everything in LinkedIn Growth, plus:
  • CRM setup: pipeline, stages & automations
  • A niched landing page, built & managed
  • Lead sourcing built in
  • Full reporting & tracking
Book a Marketing Review

Telesales available on any plan, scoped on request. Every engagement starts with a free 60-minute Marketing Review, so you know exactly which tier fits before spending a penny.

Not ready for a retainer?

Start with a Strategy Day.

An in-person day where we build you a written marketing strategy around where you are now and where you want to get to. We review your data and segmentation, social media, ads strategy, brand and assets, email marketing and newsletters, and you leave with a prioritised action plan you can run with, whether you work with us or not.

£999half day
or £1,500 for a full day
Book a Strategy Day
Meet the Team

The people behind your pipeline.

No account managers, no hand-offs. You deal directly with the people who build and run your system.

James Brookes James Brookes off duty Tap to see James off-duty
Founder & Managing Director
James Brookes

James built Llumor on one principle: if it does not add to your bottom line, it is not worth spending the money on. With a background in compliance, secure telecoms and a decade of senior leadership, he founded Llumor to do outbound properly.

Kat Crombie Kat Crombie off duty Tap to see the real Kat
Head of Marketing & Operations
Kat Crombie

Kat runs delivery, operations and client management at Llumor. She is the reason campaigns go out on time, clients stay informed and nothing falls through the gaps. If James is the engine, Kat is the chassis it sits in.

Our Commitment

We don't stop
until it works.

We measure what matters, tell you what's working, fix what isn't, and keep improving until the system delivers.

Everything
tracked
Measured in
booked meetings
We adapt
and improve

Ads with no nurture, and nobody to pick up the phone, is money burned. We look after the whole system, not one slice of it.

James Brookes
James Brookes
Founder & Managing Director
Llumor Systems Ltd
Want to see how this works for your business?
An hour on your marketing with James.
You leave with three fixes and a written plan.
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