Your next 50 clients are not going to refer themselves.
Llumor builds and runs the outbound system that puts your practice in front of the right businesses, every week.
Most accountancy practices are not growing. They are waiting.
(industry benchmarking)
The referral ceiling
Referrals are how most practices grew from nothing to somewhere. They are also why most practices stop growing. You have no control over when they arrive, who they are, or whether they fit your ideal client profile. When they dry up, the pipeline is empty and there is no mechanism to refill it.
The firms growing predictably are not getting better referrals. They are not waiting for referrals at all.
The lapsed client database
Every client you have ever lost is a business that still needs an accountant. Some of them are unhappy with whoever they moved to. Most practices never go back to them. No sequence, no touchpoint, no reason to return. That database is a commercial asset sitting completely idle.
Reactivating a former client costs a fraction of acquiring a new one — and the trust is already there.
(B2B outreach benchmarks)
The commoditisation trap
When a business decides it needs a new accountant and goes looking, they compare three firms on price and pick the cheapest. You were not in the conversation before they started looking. Proactive outreach changes that. You arrive before the decision is made, which means you frame the conversation rather than compete in it.
The difference between winning the client and losing on price is almost always timing.
Six ways we build your practice
a pipeline that does not
rely on referrals.
We build and run the outbound system your practice should already have. Targeting, copy, sequences and follow-up. Done for you so you can focus on the work that actually pays.
Cold outreach to SME directors
Email sequences targeted at business owners and directors who match your ideal client profile, by sector, size and location. We find them. We write to them. You take the calls.
Lapsed client reactivation
We work through your existing database and re-engage former clients with sequenced, personalised outreach. The clients you lost are still paying someone. We help you get them back.
LinkedIn prospecting
Targeted connection and follow-up campaigns aimed at business owners and finance decision-makers. We warm them on LinkedIn before the email lands. Higher open rates, better conversations.
Seasonal and deadline campaigns
Year-end accounts, self-assessment, VAT registration, Corporation Tax. Outbound campaigns planned and scheduled around the calendar so your practice is front of mind exactly when businesses are looking.
Niche sector targeting
We build campaigns focused on one sector at a time: construction, hospitality, property, professional services. Outreach that speaks directly to the sector feels relevant, not generic. Conversion rates reflect that.
LlumorOS CRM setup
We configure your prospect and client lifecycle inside our platform so every contact, every sequence and every conversation is tracked, followed up and never falls through the cracks.
What the data says about
accountancy practice growth.
of SME owners say they are dissatisfied with their current accountant but have never been approached by an alternative.
SME finance and professional services benchmarkingaverage lifetime value of a retained SME client to an accountancy practice over a typical engagement.
UK accountancy practice revenue benchmarksqualified conversations in 90 days — or we keep working at no cost until we deliver them.
Llumor Systems mission guarantee, all managed campaignsThree steps. Ten working days to live campaigns.
We audit your
current position
A 20-minute call to understand your existing client base, your lapsed database, your target sectors, and where the biggest growth opportunities are.
We build
the system
List research, copy, sequences and CRM configuration built around your practice. Done for you inside 10 working days.
We run it.
You take meetings.
Campaigns go live. Replies are handled. Warm prospects land in your calendar. You close them.
We exist because activity
without results is a con.
"If it doesn’t add to your bottom line, it’s not worth spending the money on it. Full stop."
James Brookes founded Llumor after watching too many good businesses spend thousands on agencies that delivered reports full of metrics, but not a single new client. His background spans board-level roles in complex organisations, ISO 9001 implementation and compliance work with globally recognised brands. That experience shaped a simple belief: sustainable growth comes from clarity, structure, and disciplined execution.
Llumor was built to offer a more focused, commercially grounded alternative. We prioritise execution over theory and outcomes over activity. We measure success in one currency. Pipeline.
Real businesses.
Real results.
We let the outcomes do the talking. Here is what happens when a system runs the way it should.
James has a solution for many of the challenges my business faces. Unlike many marketing companies, he truly understands the nuances of the sector. He brings a positive, clear approach to every project and delivers outstanding results.
James has taken the pressure, stress and many hours off my workload, enabling me to have consistent leads and profit whilst I focus on my expert areas of the business. I can say with certainty that he shares the same values I hold.
Llumor helped me move my business forward by removing the outdated systems that were holding me back. The strategies put in place were easy to follow and made taking the next step a breeze.
James and the team have been nothing but exceptional. Having explored lead generation with other providers, it's the first time someone has actually put their money where their mouth is. Business is growing with actual leads and real clients.
We had tried networking, referrals and outsourced marketing before, but nothing ever felt organised. Llumor built actual systems around our sales activity. Within the first couple of months we were having more qualified conversations than in the previous six combined.
What stood out with Llumor was that they didn't just generate leads and disappear. They built the infrastructure behind everything: CRM, automation, follow-up, reporting and nurturing. The whole thing feels like having an outsourced commercial growth team running in the background.
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Llumor Systems Ltd
3rd Floor - 45 Albemarle Street
Mayfair
London, W1S 4JL
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