Your best customers
already came once.
Most never
came back.
The most valuable revenue in your business is sitting untouched in your database. We build the system that turns one visit into many, and silent members into active ones.
The revenue is already there.
It is just going uncontacted.
Most hotels and clubs spend everything chasing new guests while ignoring the thousands of warm contacts already in their system. Every one of those contacts is a missed conversation.
Guests book once and disappear. Nobody follows up.
A guest who stayed, ate, or used the spa had a good enough experience to pay for it. That is a warm contact. Most properties never contact them again. No follow-up email. No return offer. No reason to come back. The relationship ends at checkout.
Members join, drift, and cancel. Nobody noticed early enough.
Membership churn is almost always visible in the data before it happens. Declining visits. No bookings in 60 days. Unused benefits. The signals are there. Without a re-engagement system, the first contact is a renewal invoice, which is already too late.
Every pound of new revenue comes from acquisition. That is the expensive way to grow.
Paid ads, OTA commissions, walk-ins. The acquisition cost per new guest is significant and rising. Meanwhile the database of people who already trust you enough to have paid you sits untouched. Reactivation is the highest-margin revenue channel most properties are not using.
We turn your database
into your best channel.
No new ad spend. No new leads. We take what you already have, build the reactivation and retention system around it, and put revenue back through the door.
We start by finding the revenue you are already sitting on.
Before we send a single message, we audit your database. How many lapsed guests have not been contacted in 90 days or more? How many members have not visited in 60 days? How many one-time bookers never received a reason to return? The number is almost always larger than expected.
- Full database segmentation by recency, frequency, and value
- Lapsed guest and dormant member lists identified and sized
- Reactivation revenue potential estimated before any campaign begins
- Priority segments ranked so the highest-value contacts go first
We contact the people who already like you and give them a reason to come back.
Reactivation campaigns work because the contact already knows you. The barrier to re-engagement is lower than acquisition by a significant margin. We build sequenced email campaigns for lapsed guests and drifting members, timed correctly and written to convert without discounting your brand.
- Separate sequences for lapsed guests, dormant members, and one-time visitors
- Fibonacci-timed follow-up across days 0 to 56
- Offers and incentives positioned around value, not just price
- Every email plain English, personalised, and on brand
The guest who books a room is also your next spa booking, dining reservation, and event sale.
Most revenue from existing guests is left on the table because there is no system to offer it. We build post-stay and post-visit sequences that surface the right offer at the right time, based on what the guest has already done. Spa packages to guests who visited the gym. Dining offers to guests who ate on property. Membership upgrades to frequent visitors.
- Post-stay sequences triggered automatically within 24 to 48 hours
- Segmented by visit type, spend category, and frequency
- Seasonal campaigns timed to drive revenue in quieter periods
- Event and experience campaigns for high-value members
Stop losing members to silence. Re-engage before the cancellation decision is made.
Members who cancel rarely do so suddenly. There are always signals in the data first. We build automated re-engagement sequences triggered by inactivity, so the conversation happens weeks before the renewal conversation — when there is still time to give them a reason to stay.
- Inactivity triggers set at 30, 45, and 60-day thresholds
- Re-engagement sequences that lead with value, not pressure
- Renewal campaigns timed 60 days before expiry, not seven days before
- Win-back sequences for members who have already lapsed
We do not stop
until it works.
We are not an agency that runs its course, delivers a report full of metrics, and moves on. Every client gets everything we have, for as long as it takes to get the result we agreed.
If it does not add to your bottom line, it is not worth spending the money on it. Full stop.
Llumor Systems Ltd, Mayfair, London
Real businesses.
Real results.
We let the outcomes do the talking. Here is what happens when a system runs the way it should.
James has a solution for many of the challenges my business faces. Unlike many marketing companies, he truly understands the nuances of the sector. He brings a positive, clear approach to every project and delivers outstanding results.
James has taken the pressure, stress and many hours off my workload, enabling me to have consistent leads and profit whilst I focus on my expert areas of the business. I can say with certainty that he shares the same values I hold.
Llumor helped me move my business forward by removing the outdated systems that were holding me back. The strategies put in place were easy to follow and made taking the next step a breeze.
James and the team have been nothing but exceptional. Having explored lead generation with other providers, it's the first time someone has actually put their money where their mouth is. Business is growing with actual leads and real clients.
We had tried networking, referrals and outsourced marketing before, but nothing ever felt organised. Llumor built actual systems around our sales activity. Within the first couple of months we were having more qualified conversations than in the previous six combined.
What stood out with Llumor was that they didn't just generate leads and disappear. They built the infrastructure behind everything: CRM, automation, follow-up, reporting and nurturing. The whole thing feels like having an outsourced commercial growth team running in the background.
We know your sector.
We speak their language.Outbound only works when the message fits the market. Hover any card to see how we approach it.
Cyber Security, IT & MSP
We engage IT leaders, CISOs and compliance heads with credibility-first campaigns built around regulation, resilience and risk.
Our Approach
CISO-level messaging, compliance-first copy
We speak the language of InfoSec so your outreach arrives as a credible conversation, not a vendor pitch.
- ICP mapped to CISO, CTO and IT Directors
- Compliance and risk framing throughout
- Regulated sector delivery experience
Accountancy & Financial Services
We reach practice owners and finance decision-makers with compliant, trust-led messaging that earns the meeting before it asks for one.
Our Approach
Credibility before the conversation begins
Financial buyers are harder to impress and quicker to delete. Every word earns its place and passes the scrutiny test.
- Compliance constraints built into copy rules
- Credibility signals placed in the first line
- Proven across accountancy, wealth and lending
Hotels & Membership Clubs
We wake dormant guest and member databases and fill your calendar with corporate events, group bookings and new memberships.
Our Approach
Reactivate what you already own, then grow
Your existing database is the fastest revenue opportunity you are not using. We run both tracks simultaneously.
- Database reactivation campaigns from day one
- Corporate bookers and PA networks targeted
- Membership growth and retention sequences
Recruitment & Staffing
We connect recruiters with clients who are actively hiring, not just browsing, with timing-led campaigns built around real demand signals.
Our Approach
Target active hiring triggers, not the whole market
We identify companies scaling or replacing headcount and reach them at exactly the right moment.
- MDs, HRDs and Finance Directors targeted
- Urgency and speed woven into every sequence
- Multi-channel: email, LinkedIn and telesales
Professional Services
We help consultancies, coaches and service firms build authority, trust and a pipeline their partners are too busy to build themselves.
Our Approach
Authority first, pipeline second
We position your expertise as the answer before we ever ask for a meeting. Credibility drives conversion here.
- Insight-led copy that earns attention
- Sequences built around the full buyer journey
- Referral and reactivation campaigns included
HR & People Services
We reach MDs and Finance Directors who treat HR as a cost centre and help you reframe it as a growth lever before you pick up the phone.
Our Approach
Make the business case before you call
ROI-led messaging built for sceptical buyers. We build trust before you need it.
- ROI-led messaging for sceptical buyers
- Sector-specific pain points in every sequence
- Targeted by headcount and growth stage
Go To Market & Startups
We build the outbound infrastructure from scratch and get new businesses in front of the right buyers before the market knows they exist.
Our Approach
First clients fast, right foundations for growth
Getting the strategy right at launch is worth more than any amount of execution later. We build both simultaneously.
- ICP defined and validated before launch
- GTM strategy built alongside campaign execution
- First meetings typically within 30 days
Exit Strategy
We increase your revenue, strengthen your pipeline and build the marketing infrastructure that makes your business worth significantly more at sale.
Our Approach
Buyers pay more for businesses that can prove growth
A strong pipeline, a clean CRM and a documented marketing system can add a meaningful multiple to your exit valuation.
- Revenue growth in the 12-24 months before sale
- Pipeline documented for acquirer due diligence
- Marketing infrastructure that runs without the founder
We exist because activity
without results is a con.
If it doesn’t add to your bottom line, it’s not worth spending the money on it. Full stop.
James Brookes founded Llumor after watching too many good businesses spend thousands on agencies that delivered reports full of metrics, but not a single new client. His background spans board-level roles in complex organisations, ISO 9001 implementation and compliance work with globally recognised brands. That experience shaped a simple belief: sustainable growth comes from clarity, structure, and disciplined execution.
Llumor was built to offer a more focused, commercially grounded alternative. We prioritise execution over theory and outcomes over activity. We measure success in one currency. Pipeline.
Mission Control
The leadership team at Llumor
Hover to see the real Kat
Kat runs delivery, operations, and client management at Llumor. She is the reason campaigns go out on time, clients stay informed, and nothing falls through the gaps. If James is the engine, Kat is the chassis it sits in.
Hover to see James off-duty
James built Llumor on one principle: if it does not add to your bottom line, it is not worth spending the money on it. With a background in compliance, secure telecoms, and a decade of senior leadership, he founded Llumor to do outbound properly.
Your pipeline
will not build itself.
Every week without a system is a week your competitors are filling the meetings you should be in. We build the machine. You close the deals.
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Get in touch
Llumor Systems Ltd
3rd Floor - 45 Albemarle Street
Mayfair
London, W1S 4JL
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