We build and run email campaigns that get the right people into your diary.
You know email should be working harder for your business. The problem is not motivation — it is time, infrastructure and knowing exactly what to say to whom. We handle all of it, from the first message to the booked meeting.
It is not that email does not work. It is that almost every business sends it wrong — the wrong message, to the wrong people, with no system behind it.
Most deals are won between the fifth and twelfth touchpoint. Most businesses send one email, hear nothing, and move on. The pipeline empties and nothing replaces it.
A list full of the wrong contacts is not just useless — it actively damages your sender reputation. Every unopen, every bounce, and every spam report makes the next send harder to land.
Decision makers delete anything that sounds like a pitch. If your email leads with your company name and a list of services, it is already in the bin. Buyers respond to their own problems, not your solutions.
Sending from a single domain with no warmup, no DMARC, and no deliverability monitoring is not email marketing — it is guesswork. Most of it lands in spam before a human ever reads it.
None of this is your fault.
It is a systems problem — and systems are what we build.
Llumor runs the entire engine for you, from list to landing in the inbox.
Every Llumor campaign runs across four purpose-built sequences. Each one runs for 56 days. If there is no response, contacts move automatically into long-term nurture — nothing is ever wasted. Hover each card to see how it works.
Written around a specific problem your prospect has, not a feature you want to sell. We research, write, and load every sequence into your sending infrastructure. No response after 56 days? They move automatically into long-term nurture — not the bin.
Triggered the moment a prospect accepts your LinkedIn connection. Runs across both email and LinkedIn simultaneously — so by the time you speak, you are already familiar. No response after 56 days? They roll straight into long-term nurture.
Triggered automatically when a prospect clicks a link in a cold email. Your highest-intent audience. The sequence shifts tone — less introduction, more conversation — and pushes for the meeting while interest is live. Still no reply after 56 days? Into nurture they go.
Every contact that does not respond across the first three sequences moves here automatically after 56 days. Low frequency, high value — keeping Llumor in the room without being a pest. Most agencies delete these contacts. We keep them working indefinitely.
Most businesses follow up once, give up, and blame email. Llumor follows up ten times using Fibonacci spacing — a sequence that feels natural to the recipient and keeps you front of mind without being a nuisance. Hover each node to see what happens at that point.
The opening email lands
Problem-led, plain English, short. No pitch, no brochure language. Written to feel like one professional reaching out to another.
Strike while it is fresh
Memory of your first email is still live. A short, confident follow-up reinforces recognition without demanding a response.
Familiarity builds fast
Three emails in three days creates recognition. You are no longer a cold stranger — you are someone they have seen before.
Give before you ask
This email shifts gear — it adds something useful. An insight, a stat, a relevant observation. No ask. Just value.
The first gentle push
Gaps start widening. A soft ask — no pressure, no deadline. Just a clear question that makes it easy to say yes or no.
Different problem, same solution
If they ignored the first angle, try a second. Different pain point, different hook. You are not repeating yourself — you are showing depth.
Let results do the talking
Introduce a result. Anonymised if needed. Shows this is not theory — other businesses like theirs have already said yes.
Three weeks in — still here
A brief, conversational check-in. No ask. Just warmth and persistence. By now most competitors have given up. You have not.
One more reason to talk
A fresh angle, a new hook, or a direct question they have not been asked yet. Your final push before the long game begins.
No reply? Not wasted.
The sequence ends. The contact moves automatically into long-term nurture. Timing changes. Budgets shift. They will hear from you again.
Fibonacci spacing mirrors how human memory works. Early touchpoints are close together to build recognition fast. As the sequence progresses the gaps widen, matching the natural decay of attention. The result is a cadence that feels considered rather than desperate — which is exactly how decisions get made.
When a contact reaches Day 56 without responding they move automatically into long-term nurture. Budgets change, priorities shift, contracts expire. A contact who ignores you in January can become a meeting in September. We keep them warm so you never have to start from scratch.
Sending all your email from a single domain is the fastest way to destroy its reputation. Llumor routes every contact through a dedicated four-domain architecture — each domain has one job, and they never interfere with each other.
Dedicated to contacts sourced via LinkedIn. Keeps LinkedIn-origin sending completely separate so a deliverability issue in one channel never bleeds into another.
LinkedIn triggeredReserved for contacts who clicked a link or showed intent. Higher engagement rates protect this domain's reputation — and higher reputation means better inbox placement.
High intentHandles new cold contacts at scale. Any deliverability variance from cold sending stays contained here — your warm and engaged contacts never see the knock-on effect.
Cold outreachLow frequency, long horizon. Contacts who did not respond after 56 days live here. Sending is spaced and measured — designed for the long game, not quick wins.
Ongoing nurtureBooked meeting — or stays warm until timing is right
No contact is ever deleted. Every domain feeds the next stage automatically.
This is not off-the-shelf email software.
This is a purpose-built sending architecture.
Most agencies send everything from one domain and wonder why open rates collapse after month two.
A brilliant email sent to the wrong person is a wasted send. Before any campaign goes live, Llumor builds a verified, ICP-matched prospect list — so every message has a reason to land in that specific inbox.
We work with you to build a precise ICP — sector, company size, job title, geography, and any deal-breaker filters.
We pull from verified B2B data sources to build a list matched exactly to your ICP. No scraped junk, no recycled contacts.
Every email address is validated before it goes near a sending domain. Bounces destroy deliverability — we remove them before they cause damage.
Verified contacts are loaded into LlumorOS and enrolled into the correct sequence automatically. You do nothing except take the meetings.
We do not buy bulk lists and blast them. Each list is built to match a specific campaign brief — the right sector, the right seniority, the right moment.
Every bounce, every unopen, and every spam complaint is a signal to inbox providers that your sending domain cannot be trusted. A dirty list poisons a clean domain within weeks.
LlumorOS is Llumor's proprietary campaign platform. Built running real client campaigns — not in a product roadmap meeting. Hover each tile to see what is under the hood.
You always know exactly where every contact sits. Opens, clicks, replies, stage changes, and pipeline progression all visible in one dashboard. No spreadsheets, no chasing updates.
When a contact clicks a link, LlumorOS pulls them instantly into the high-intent follow-up sequence. When they hit Day 56, they move to nurture automatically. Zero manual sorting required.
Four dedicated sending domains, DMARC compliance, warmup protocols, and email validation are all built into how LlumorOS operates. Deliverability is not an add-on — it is the foundation.
Every client gets full access to their LlumorOS dashboard from the day the campaign goes live. Every send, every open, every reply — visible in real time. You are never waiting for a monthly report to know what is happening.
Every contact moves through clearly defined stages — cold, engaged, clicked, replied, meeting booked, nurture. LlumorOS tracks every transition automatically so nothing falls through the gap and no opportunity is missed.
LlumorOS was not designed in a product roadmap meeting. It was built running live client campaigns across multiple sectors. The difference is visible in the detail — and in the results it delivers.
Clients get full access to their
LlumorOS dashboard from day one.
No black box. You see exactly what we see — every send, every open, every reply.
Outbound only works when the message fits the market. Hover over any sector to see how we approach it.
Cybersecurity & IT Security
Hover to see how we work here →We reach CISOs, IT Directors and procurement teams in regulated industries with outbound built around technical buyers.
Professional Services
Hover to see how we work here →Accountants, consultants and advisors who rely on referrals need a system for when word of mouth slows down.
Recruitment & Staffing
Hover to see how we work here →Agencies need a constant flow of new clients. We target hiring managers and HR Directors around your specialisms.
MSPs & IT Services
Hover to see how we work here →Scaling past referrals is the defining challenge for MSPs. We put you in front of SME decision-makers before your competitors do.
HR & People Consulting
Hover to see how we work here →HR consultancies struggle to translate their value into outbound copy. We fix the messaging and run the campaigns.
Financial Services
Hover to see how we work here →Wealth managers and finance consultancies need outreach that earns trust before it asks for anything. We write it that way.
Legal Services
Hover to see how we work here →Law firms need a consistent flow of new instructions beyond referrals. We build the outbound pipeline to support that.
Construction & Engineering
Hover to see how we work here →Contractors and project consultancies are invisible to developers and main contractors. We change that.
Choose how much of your marketing you want us to own.
We plug in, get to work and deliver measurable results.
Every engagement begins with a dedicated onboarding session. We build the foundations so everything we do is aligned, targeted and built for results.
One niche. Pure execution.
For businesses that need expert execution in one channel done properly.
Two niches. Strategy & execution.
For businesses that want a proven system with strategy and execution.
Everything in Specialist, plus:
Three niches. Your full marketing team.
For businesses that want a fully outsourced marketing department.
Everything in Partner, plus:
The leadership team at Llumor
Hover to see the real Kat
Kat runs delivery, operations, and client management at Llumor. She is the reason campaigns go out on time, clients stay informed, and nothing falls through the gaps. If James is the engine, Kat is the chassis it sits in.
Hover to see James off-duty
James built Llumor on one principle: if it does not add to your bottom line, it is not worth spending the money on it. With a background in compliance, secure telecoms, and a decade of senior leadership, he founded Llumor to do outbound properly.
We are not an agency that runs its course, delivers a report full of metrics, and moves on. Every client gets everything we have, for as long as it takes to get the result we agreed.
If it does not add to your bottom line, it is not worth spending the money on it. Full stop.