Email Marketing

Your ideal clients are out there.
They just have not heard from you yet.

We build and run email campaigns that get the right people into your diary.

You know email should be working harder for your business. The problem is not motivation — it is time, infrastructure and knowing exactly what to say to whom. We handle all of it, from the first message to the booked meeting.

Startup of the Year Cyber Essentials Certified 5 meetings guaranteed in 90 days
The Problem

Most email campaigns fail
before they even leave the inbox.

It is not that email does not work. It is that almost every business sends it wrong — the wrong message, to the wrong people, with no system behind it.

01

No follow-up after the first message

Most deals are won between the fifth and twelfth touchpoint. Most businesses send one email, hear nothing, and move on. The pipeline empties and nothing replaces it.

02

Talking to the wrong people

A list full of the wrong contacts is not just useless — it actively damages your sender reputation. Every unopen, every bounce, and every spam report makes the next send harder to land.

03

Copy that reads like a brochure

Decision makers delete anything that sounds like a pitch. If your email leads with your company name and a list of services, it is already in the bin. Buyers respond to their own problems, not your solutions.

04

No infrastructure behind the send

Sending from a single domain with no warmup, no DMARC, and no deliverability monitoring is not email marketing — it is guesswork. Most of it lands in spam before a human ever reads it.

None of this is your fault.
It is a systems problem — and systems are what we build.

Llumor runs the entire engine for you, from list to landing in the inbox.

Book a Discovery Call
What We Build

Four sequences. One
connected system.

Every Llumor campaign runs across four purpose-built sequences. Each one runs for 56 days. If there is no response, contacts move automatically into long-term nurture — nothing is ever wasted. Hover each card to see how it works.

01
Cold Email Sequence

The first conversation — built to earn a reply, not demand one

Hover to find out more
Cold Email Sequence

56 days. Then automatic nurture if no response.

Written around a specific problem your prospect has, not a feature you want to sell. We research, write, and load every sequence into your sending infrastructure. No response after 56 days? They move automatically into long-term nurture — not the bin.

56 day sequence Problem-led copy Fibonacci timing Auto nurture
02
LinkedIn Follow-Up Sequence

When they connect on LinkedIn, the follow-up fires automatically

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LinkedIn Follow-Up Sequence

56 days. Then automatic nurture if no response.

Triggered the moment a prospect accepts your LinkedIn connection. Runs across both email and LinkedIn simultaneously — so by the time you speak, you are already familiar. No response after 56 days? They roll straight into long-term nurture.

56 day sequence LinkedIn triggered Dual channel Auto nurture
03
Clicked Link Follow-Up Sequence

They clicked. That is a signal — and we act on it immediately

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Clicked Link Follow-Up Sequence

56 days. Then automatic nurture if no response.

Triggered automatically when a prospect clicks a link in a cold email. Your highest-intent audience. The sequence shifts tone — less introduction, more conversation — and pushes for the meeting while interest is live. Still no reply after 56 days? Into nurture they go.

56 day sequence Behaviour triggered High intent Auto nurture
04
Long-Term Nurture

Not ready yet? They stay warm until the timing is right

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Long-Term Nurture

Automatic. Ongoing. Zero contacts wasted.

Every contact that does not respond across the first three sequences moves here automatically after 56 days. Low frequency, high value — keeping Llumor in the room without being a pest. Most agencies delete these contacts. We keep them working indefinitely.

Auto enrolled Ongoing Low frequency Zero waste
The Follow-Up System

Ten touchpoints. 56 days.
Mathematically timed.

Most businesses follow up once, give up, and blame email. Llumor follows up ten times using Fibonacci spacing — a sequence that feels natural to the recipient and keeps you front of mind without being a nuisance. Hover each node to see what happens at that point.

Send
0
Day 0
Day 0 — First Send

The opening email lands

Problem-led, plain English, short. No pitch, no brochure language. Written to feel like one professional reaching out to another.

+1 day
1
Day 1
Day 1 — Early Follow

Strike while it is fresh

Memory of your first email is still live. A short, confident follow-up reinforces recognition without demanding a response.

+1 day
2
Day 2
Day 2 — Second Touch

Familiarity builds fast

Three emails in three days creates recognition. You are no longer a cold stranger — you are someone they have seen before.

+1 day
3
Day 3
Day 3 — Value Add

Give before you ask

This email shifts gear — it adds something useful. An insight, a stat, a relevant observation. No ask. Just value.

+2 days
5
Day 5
Day 5 — Soft Ask

The first gentle push

Gaps start widening. A soft ask — no pressure, no deadline. Just a clear question that makes it easy to say yes or no.

+3 days
8
Day 8
Day 8 — Re-angle

Different problem, same solution

If they ignored the first angle, try a second. Different pain point, different hook. You are not repeating yourself — you are showing depth.

+5 days
13
Day 13
Day 13 — Social Proof

Let results do the talking

Introduce a result. Anonymised if needed. Shows this is not theory — other businesses like theirs have already said yes.

+8 days
21
Day 21
Day 21 — Check In

Three weeks in — still here

A brief, conversational check-in. No ask. Just warmth and persistence. By now most competitors have given up. You have not.

+13 days
34
Day 34
Day 34 — Last Angle

One more reason to talk

A fresh angle, a new hook, or a direct question they have not been asked yet. Your final push before the long game begins.

+22 days
56
Day 56
Day 56 — Into Nurture

No reply? Not wasted.

The sequence ends. The contact moves automatically into long-term nurture. Timing changes. Budgets shift. They will hear from you again.

Why Fibonacci

The gaps grow naturally — just like attention does

Fibonacci spacing mirrors how human memory works. Early touchpoints are close together to build recognition fast. As the sequence progresses the gaps widen, matching the natural decay of attention. The result is a cadence that feels considered rather than desperate — which is exactly how decisions get made.

After Day 56

No response does not mean no interest — ever

When a contact reaches Day 56 without responding they move automatically into long-term nurture. Budgets change, priorities shift, contracts expire. A contact who ignores you in January can become a meeting in September. We keep them warm so you never have to start from scratch.

Sending Infrastructure

Four domains. One reason —
your reputation stays clean.

Sending all your email from a single domain is the fastest way to destroy its reputation. Llumor routes every contact through a dedicated four-domain architecture — each domain has one job, and they never interfere with each other.

Domain 01
🔗

LinkedIn Companion

Dedicated to contacts sourced via LinkedIn. Keeps LinkedIn-origin sending completely separate so a deliverability issue in one channel never bleeds into another.

LinkedIn triggered
Domain 02
🔥

Warm and Clicked

Reserved for contacts who clicked a link or showed intent. Higher engagement rates protect this domain's reputation — and higher reputation means better inbox placement.

High intent
Domain 03
📡

Cold Volume

Handles new cold contacts at scale. Any deliverability variance from cold sending stays contained here — your warm and engaged contacts never see the knock-on effect.

Cold outreach
Domain 04
🌱

Long-Term Nurture

Low frequency, long horizon. Contacts who did not respond after 56 days live here. Sending is spaced and measured — designed for the long game, not quick wins.

Ongoing nurture
📅

Booked meeting — or stays warm until timing is right

No contact is ever deleted. Every domain feeds the next stage automatically.

This is not off-the-shelf email software.
This is a purpose-built sending architecture.

Most agencies send everything from one domain and wonder why open rates collapse after month two.

Book a Discovery Call
Lead Sourcing

The right people, found
before we write a word.

A brilliant email sent to the wrong person is a wasted send. Before any campaign goes live, Llumor builds a verified, ICP-matched prospect list — so every message has a reason to land in that specific inbox.

🎯
01

Define your ideal client

We work with you to build a precise ICP — sector, company size, job title, geography, and any deal-breaker filters.

🔍
02

Source and build the list

We pull from verified B2B data sources to build a list matched exactly to your ICP. No scraped junk, no recycled contacts.

03

Verify every address

Every email address is validated before it goes near a sending domain. Bounces destroy deliverability — we remove them before they cause damage.

🚀
04

Load and launch

Verified contacts are loaded into LlumorOS and enrolled into the correct sequence automatically. You do nothing except take the meetings.

What we look for

Every contact on your list is there for a reason

We do not buy bulk lists and blast them. Each list is built to match a specific campaign brief — the right sector, the right seniority, the right moment.

  • Decision-maker or budget-holder only
  • Active businesses — no dormant companies
  • Sector and geography matched to your ICP
  • Company size filtered to your sweet spot
  • Duplicate and competitor contacts removed
Why list quality matters

Bad data does not just waste time — it damages your reputation

Every bounce, every unopen, and every spam complaint is a signal to inbox providers that your sending domain cannot be trusted. A dirty list poisons a clean domain within weeks.

  • High bounce rates collapse deliverability
  • Spam complaints blacklist your domain
  • Unverified addresses waste every send
  • Wrong contacts produce zero replies regardless of copy
  • One bad campaign can take months to recover from
100% Addresses verified before sending
ICP Every contact matched to brief
0 Bulk bought or recycled lists
The Platform

Every campaign runs inside
LlumorOS — built in the trenches.

LlumorOS is Llumor's proprietary campaign platform. Built running real client campaigns — not in a product roadmap meeting. Hover each tile to see what is under the hood.

📊
Reporting

Full campaign visibility in real time

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Reporting

Every open, click, and reply — tracked live

You always know exactly where every contact sits. Opens, clicks, replies, stage changes, and pipeline progression all visible in one dashboard. No spreadsheets, no chasing updates.

Live dashboard Full audit trail
Automation

Behaviour-triggered sequence routing

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Automation

The system reacts before you even notice

When a contact clicks a link, LlumorOS pulls them instantly into the high-intent follow-up sequence. When they hit Day 56, they move to nurture automatically. Zero manual sorting required.

Signal triggered Zero manual work
🔒
Deliverability

Four-domain architecture baked in

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Deliverability

Built for the inbox, not the spam folder

Four dedicated sending domains, DMARC compliance, warmup protocols, and email validation are all built into how LlumorOS operates. Deliverability is not an add-on — it is the foundation.

4-domain routing DMARC compliant
👁️
Transparency

Client access from day one — no black box

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Transparency

You see exactly what we see

Every client gets full access to their LlumorOS dashboard from the day the campaign goes live. Every send, every open, every reply — visible in real time. You are never waiting for a monthly report to know what is happening.

Full client access Real time
🔄
Lifecycle

Contact lifecycle managed end to end

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Lifecycle

From cold stranger to booked meeting — tracked throughout

Every contact moves through clearly defined stages — cold, engaged, clicked, replied, meeting booked, nurture. LlumorOS tracks every transition automatically so nothing falls through the gap and no opportunity is missed.

Stage tracking Zero gaps
🛠️
Built Different

Built in the trenches — not a boardroom

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Built Different

Every feature exists because a real campaign needed it

LlumorOS was not designed in a product roadmap meeting. It was built running live client campaigns across multiple sectors. The difference is visible in the detail — and in the results it delivers.

Battle tested Always evolving

Clients get full access to their
LlumorOS dashboard from day one.

No black box. You see exactly what we see — every send, every open, every reply.

Book a Discovery Call
Where We Operate

We know your sector.
We speak their language.

Outbound only works when the message fits the market. Hover over any sector to see how we approach it.

01

Cybersecurity & IT Security

Hover to see how we work here →
Our Solution
Cybersecurity & IT Security

We reach CISOs, IT Directors and procurement teams in regulated industries with outbound built around technical buyers.

Regulated sector messaging
Decision-maker targeting
Multi-channel outbound
02

Professional Services

Hover to see how we work here →
Our Solution
Professional Services

Accountants, consultants and advisors who rely on referrals need a system for when word of mouth slows down.

Partner-level targeting
Sector-specific sequences
Warm database reactivation
03

Recruitment & Staffing

Hover to see how we work here →
Our Solution
Recruitment & Staffing

Agencies need a constant flow of new clients. We target hiring managers and HR Directors around your specialisms.

Client-side prospecting
Sector and role filtering
Fibonacci follow-up sequences
04

MSPs & IT Services

Hover to see how we work here →
Our Solution
MSPs & IT Services

Scaling past referrals is the defining challenge for MSPs. We put you in front of SME decision-makers before your competitors do.

SME and mid-market targeting
Pain-led email campaigns
LinkedIn and email combined
05

HR & People Consulting

Hover to see how we work here →
Our Solution
HR & People Consulting

HR consultancies struggle to translate their value into outbound copy. We fix the messaging and run the campaigns.

C-suite and People Director targeting
Outcome-led sequences
LinkedIn outreach included
06

Financial Services

Hover to see how we work here →
Our Solution
Financial Services

Wealth managers and finance consultancies need outreach that earns trust before it asks for anything. We write it that way.

FCA-aware messaging
High-value client targeting
Long-term nurture sequences
07

Legal Services

Hover to see how we work here →
Our Solution
Legal Services

Law firms need a consistent flow of new instructions beyond referrals. We build the outbound pipeline to support that.

Practice area targeting
Compliance-conscious outreach
Relationship-first sequencing
08

Construction & Engineering

Hover to see how we work here →
Our Solution
Construction & Engineering

Contractors and project consultancies are invisible to developers and main contractors. We change that.

Project pipeline targeting
Regional and national campaigns
Decision-maker mapping
How We Work Together

Three ways to work with Llumor.

Choose how much of your marketing you want us to own.

We plug in, get to work and deliver measurable results.

Every engagement begins with a dedicated onboarding session. We build the foundations so everything we do is aligned, targeted and built for results.

  • ICP Workshop
  • Messaging Framework
  • CRM Build & Automation
  • Lead Sourcing & Enrichment
Tier 01

Specialist

One niche. Pure execution.

For businesses that need expert execution in one channel done properly.

Email outreach (4 sequences)
LinkedIn outreach & scheduling
5,000 leads sourced monthly
LlumorOS access & reporting
See Packages →
Tier 03

Department

Three niches. Your full marketing team.

For businesses that want a fully outsourced marketing department.

Everything in Partner, plus:

Additional channels via our network
Quarterly half-day strategy session
Fractional CMO access
Priority support & fast execution
See Packages →
Not sure which tier fits where you are? Book a 20-minute strategy call and we will recommend the right option — even if it is not us.
View All Packages → No pressure. Just clarity.
The Lluminauts

Mission Control

The leadership team at Llumor

Kat Crombie Kat Crombie Hover to see the real Kat
Head of Customer Success
Kat Crombie

Kat runs delivery, operations, and client management at Llumor. She is the reason campaigns go out on time, clients stay informed, and nothing falls through the gaps. If James is the engine, Kat is the chassis it sits in.

James Brookes James Brookes at Snetterton Hover to see James off-duty
Founder & Managing Director
James Brookes

James built Llumor on one principle: if it does not add to your bottom line, it is not worth spending the money on it. With a background in compliance, secure telecoms, and a decade of senior leadership, he founded Llumor to do outbound properly.

Our Commitment

We do not stop
until it works.

We are not an agency that runs its course, delivers a report full of metrics, and moves on. Every client gets everything we have, for as long as it takes to get the result we agreed.

You hear it from us first.
If something is not working, we tell you before you have to ask. Then we fix it.
01
We adapt, we rebuild, we try again.
No campaign runs its course and gets a report explaining why it did not work. We change what needs changing.
02
You get everything we have.
Not a slice of our attention across fifty clients. Focused, disciplined, commercial execution on every campaign.
03

If it does not add to your bottom line, it is not worth spending the money on it. Full stop.

James Brookes
James Brookes
Founder & Managing Director
Llumor Systems Ltd, Mayfair, London
Want to see how this works for your business?
Book a discovery call and we will show you the plan, the process and what results to expect.
Book a Discovery Call →
No pressure Just clarity 20 minutes
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Llumor Systems Ltd
3rd Floor - 45 Albemarle Street

Mayfair
London, W1S 4JL
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