You built the product. Now you need the pipeline.

Llumor builds and runs the outbound system that gets early-stage companies in front of the right buyers, fast, repeatable, and without hiring a full sales team.

The real problem

Great product. No pipeline. No process. No time to fix it.

65% of B2B startups cite lack of a repeatable outbound sales process as the primary barrier to consistent revenue growth
(SaaS and B2B startup benchmarking)

Problem 01

The founder-led ceiling

Founder hustle and a strong network get you to first revenue. They do not get you to scale. When the founder is the sales process, growth is capped by one person's calendar. Every conversation is one-off. There is no system to hand over, no pipeline to point at, and no way to know what is working. The business cannot grow faster than the founder can move.

The transition from founder-led sales to a repeatable outbound system is the most important inflection point in a B2B startup's growth. Most delay it too long.

9 mo average time B2B startups spend building an outbound process from scratch without external support — time the market does not wait for

Problem 02

No outbound infrastructure

No ICP definition. No sequences. No CRM. No follow-up cadence. Every outreach effort starts from zero and ends when the founder runs out of energy. Nothing is tracked, nothing compounds, and nothing can be handed to a future sales hire. Building this infrastructure while also running the business is one of the most reliable ways to ensure neither gets done properly.

The startups that scale fastest are not the ones with the best product. They are the ones with a working outbound system running from day one.

3x lower meeting conversion rate for early-stage companies without a defined ICP and sharp outbound message vs those that do
(B2B outreach benchmarks)

Problem 03

The credibility gap

New companies without case studies, without logos, without a track record struggle to get the first meetings. The product is real. The value is there. But without a sharp message, a defined ICP, and a system that reaches the right people consistently, the doors stay closed. Generic outreach from an unknown sender gets ignored. Precise, well-written outreach to exactly the right person gets replies.

At the early stage, message precision is the substitute for social proof. Get it right and the doors open.

Sound familiar? Book a 20-minute discovery call and we will show you exactly what your outbound system should look like and how fast we can build it.

Book your discovery call

What we do

Six ways we build the sales engine
your product deserves
from day one.

We build and run the outbound system that gets early-stage companies in front of the right buyers. Fast to launch, built to hand over, designed to compound from the moment it goes live.

ICP definition and list building

We work with you to define exactly who your best buyers are — by sector, company size, job title and buying trigger. Then we build the list. Precision targeting is the single biggest lever on outbound conversion at the early stage.

Cold outbound to target buyers

Email sequences written specifically for your product, your ICP and your stage of growth. We write them. We send them. You take the calls. No generic templates — copy built around what your buyer actually cares about.

LinkedIn GTM prospecting

Targeted connection and follow-up sequences aimed at your exact buyer profile. LinkedIn warms the relationship before the email lands — critical for early-stage companies where name recognition is still being built.

Full sequence build across all tracks

Cold, warm and LinkedIn follow-up sequences built and loaded into your CRM. Every stage of the buyer journey covered — from first touch through to meeting booked, with the right message at the right moment across every channel.

LlumorOS CRM and pipeline setup

We configure your entire GTM pipeline inside our platform — stages, automations, lead scoring and reporting. From day one you have full visibility of what is in your pipeline, what is moving, and what needs attention.

Outbound playbook handover

When you are ready to hire your first SDR or sales lead, we hand over a fully documented outbound playbook — sequences, ICP definitions, messaging frameworks and CRM setup. Your first sales hire inherits a working system, not a blank page.

Not sure where to start? Book a 20-minute discovery call. We will map your GTM gap and show you exactly what your outbound system should look like.

Book your discovery call

The numbers that matter

What the data says about
early-stage B2B sales.

£65k+

average first-year cost of hiring and ramping an in-house SDR — salary, NI, benefits, tools and three months of zero output while they find their feet.

UK B2B sales hiring and ramp cost benchmarks

18 mo

average time for a first B2B sales hire to reach full productivity in an early-stage company without an existing outbound playbook to follow.

SaaS and B2B startup sales performance research

Our commitment

We don't stop until it works.

We adapt, we rebuild, we try again. Every client gets everything we have — not a campaign that runs its course and a report that explains why it did not work.

If it is not delivering, you hear it from us first. Then we fix it.

How it works

Three steps. Ten working days to live campaigns.

1

Step one

We audit your
current position

A 20-minute call to understand your database, your revenue targets and where the biggest gaps are.

2

Step two

We build
the system

List research, copy, sequences and CRM configuration. Done for you inside 10 working days.

3

Step three

We run it.
You take meetings.

Campaigns go live. Replies are handled. Warm leads land in your calendar. You close them.

Ready to see what this looks like for your business? Book a 20-minute discovery call. No commitment, no sales pitch — just a clear picture of where your revenue is and how we would go after it.

Book your discovery call

Ready when you are

Ready to see what your database is actually worth?

Book a free 20-minute revenue review. We will show you exactly what we would do, for your property, with your data.

Book your free review No commitment. No sales pitch. Just clarity on what your pipeline needs.

"

James has a solution for many of the challenges my business faces. Unlike many marketing companies, he truly understands the nuances of the sector. He brings a positive, clear approach to every project and delivers outstanding results.

NL

Nathalie Luckett Business Owner

"

James has taken the pressure, stress and many hours off my workload, enabling me to have consistent leads and profit whilst I focus on my expert areas of the business. I can say with certainty that he shares the same values I hold.

AM

Aimee Morris Business Owner

"

Llumor helped me move my business forward by removing the outdated systems that were holding me back. The strategies put in place were easy to follow and made taking the next step a breeze.

TS

Tracy Sheppard Business Owner

"

James and the team have been nothing but exceptional. Having explored lead generation with other providers, it's the first time someone has actually put their money where their mouth is. Business is growing with actual leads and real clients.

FG

Fiona Godfrey InicioHR

"

We had tried networking, referrals and outsourced marketing before, but nothing ever felt organised. Llumor built actual systems around our sales activity. Within the first couple of months we were having more qualified conversations than in the previous six combined.

DR

Daniel Roberts Managing Director

"

What stood out with Llumor was that they didn't just generate leads and disappear. They built the infrastructure behind everything: CRM, automation, follow-up, reporting and nurturing. The whole thing feels like having an outsourced commercial growth team running in the background.

CB

Chloe Bennett Director

Book your Discovery Mission