Torbay Accounting & Consultancy
Ongoing partnership£100k+ in annualclient fees won.
We built and run the strategy, outreach, landing pages and follow-up that help Torbay Accounting win more business clients.
- Sales meetings booked each month
- 10+
- Paid advertising spend
- £0
- Working together since
- November 2025
The £100k+ figure is the annual value of signed client fees won through our work. It is not cash already collected. The partnership began in November 2025. These results reflect the wider campaign, not one page or channel.
01 / Strategy & targeting
First, define
the right client.
We started by defining Torbay’s ideal client profile: the type of business the practice wanted to win.
That gave the marketing a clear starting point. We shaped the strategy around who to reach, what to say and how to move interest towards a sales conversation.
Working with Kathryn Webb, we brought targeting, outreach, landing pages, content and follow-up into one plan. Then we built the systems and delivered the work.
02 / What we delivered
The work behind
the results.
We connected the first message, the content people saw and the follow-up that came next.
-
LinkedIn automation.
We set up automated LinkedIn outreach and follow-up, with messaging shaped around Torbay’s ideal clients. This supported a consistent approach to starting new conversations.
LinkedIn · Messaging · Follow-up
-
Email automation.
We built and ran email campaigns with automated follow-up sequences. The copy gave potential clients a reason to engage and a clear next step.
Email campaigns · Copy · Automation
-
Landing pages.
We designed, wrote and launched landing pages to support the outreach. These gave people somewhere to understand Torbay’s services and take the conversation further.
Page design · Copywriting · Launch
-
CRM automation.
We built a customer relationship management system, or CRM, to organise contacts and next steps. Automations supported follow-up as potential clients moved through the process.
Contact management · Automated follow-up
-
Social media design.
We designed social media content to support Torbay’s wider marketing. Alongside brand guidance, this helped the business present a consistent look and message across its channels.
Social content · Design · Brand guidance
-
Guides and content.
We created useful guides and supporting copy to give potential clients a reason to engage. These connected the outreach with helpful content and further conversations.
Useful guides · Educational content · Copywriting
03 / Testing & improvement
Test. Learn.
Keep improving.
We tested the approach, reviewed the results and changed direction when needed.
The strategy developed as we learned from the campaigns. Results and Kathryn’s feedback shaped the next steps.
Across the partnership since November 2025, the email campaigns have recorded:
50,000 email sends
48% reported email open rate
Those figures show the email activity behind the wider work. The commercial result is clients won through our work worth more than £100,000 in signed annual fees.
We continue to support the practice with campaigns, content, personalised gifting and follow-up, adapting the work as its needs change.
In Kathryn’s words
Working
together.
I’ve really enjoyed working with James and his marketing team. They are consistent in their efforts, dynamic in their thinking, adaptable, and always receptive to feedback. Their ability to pivot as our needs and the environment change, while remaining positive and collaborative, has made them a genuine pleasure to work alongside. I would happily recommend James and the team to any business looking for reliable and thoughtful marketing support.
What service businesses can learn
Good work still
needs a route to market.
The useful lesson is how the parts worked together.
Start with the right client. A clear audience gives the message a job. Torbay’s targeting guided who we approached and what we said.
Give interest somewhere to go. The landing pages explained the service. The guides gave people useful help before a sales conversation.
Own the next step. Contact records and follow-up kept the work connected after the first reply. A lead without a next action is easy to lose.
This was a joined-up campaign, not a promise that every firm will see the same result. Your offer, market, sales process and capacity all matter.
Start with our free enquiry follow-up guide, or see how we approach websites for service businesses.
For established accountancy firms
Are you looking
to grow your practice?
And do you have room for more of the right business clients?
Let’s talk about who you want to win, your capacity and whether our approach fits your practice.
Talk about growing your practice