Cybersecurity expertise.
A more personal
approach.

Simon, CEO of Logica Security, brought us in to create a marketing strategy focused on buyers in regulated financial industries.

The brief covered the whole journey: who to approach, how to reach them and what they should experience next. Each part needed to feel relevant to the person receiving it.

We started by defining the ideal customer profile for Logica Security, or ICP: a clear picture of the businesses and people the campaign should focus on. This gave the lead sourcing, content and outreach a shared direction.

The ideal customer profile guided who we sourced and how we approached them.

We sourced leads within that profile, keeping the focus on people in regulated financial businesses. The strategy shaped the messages, campaign content and steps in the buying journey.

This was account-based marketing: tailoring the approach to selected businesses and the people within them. The aim was to make each contact relevant, from the first introduction through to follow-up.

We designed high-end landing pages and supporting content to carry the conversation beyond the first contact.

This included lead magnets—useful content offered to potential customers—alongside copywriting, email sequences and social media design.

The pages, messages and creative formed part of the same buying journey. Each piece had a role in helping the reader understand the Logica Security offer and take the next step.

The brief went beyond digital campaigns. It included bespoke gifting and highly personal outreach.

Email, LinkedIn and telesales formed part of the approach, alongside gifts chosen for individual contacts. These were planned as connected steps in a bespoke buying journey.

The aim was to earn attention through relevance and care, giving selected people a reason to engage with Logica Security.