Ridge Protocol · Brand & digital
In progressA bold idea. Built into a brand.
A name, a story and an identity. We’re working with Scott to build Ridge Protocol into a complete brand, with a website and online store to match.
- Client
- Ridge Protocol
- Engaged by
- Scott
- Project
- Brand, website & ecommerce
- Status
- Currently in development
See the brand in action.
Explore the live Ridge Protocol website, from its brand story to the collection and product pages. The site currently presents a launch preview.
01 / The brief
Build the whole brand.
From the first idea.
Scott approached us to create an entire brand from the ground up.
The brief included the name, brand story, logo, brand guidelines, website and ecommerce store. Each part needed to belong to the same idea.
We’re developing these together, so the way Ridge Protocol looks, sounds and sells feels consistent wherever someone encounters it.
The scope
From a name
to an online store.
One connected project, covering the foundations of the brand and the experience customers will see.
- Brand naming
- Brand strategy
- Brand story
- Logo design
- Visual direction
- Brand guidelines
- Website design
- Ecommerce store
02 / Name & story
A name to build on.
A story to carry it.
“Built for the unknown” sits at the centre of the current creative direction.
The work explores a world of technical apparel, movement and exploration. This gives the brand a clear starting point for its language, imagery and design.
We’re shaping the story alongside the identity, bringing the name, message and visual style into one consistent direction.
03 / Visual identity
Recognisable on screen.
Recognisable on product.
The identity needs to work wherever Ridge Protocol appears.
The current concepts pair a bold RP mark with a clean wordmark and a restrained colour palette. Product mockups show how that direction could carry across clothing and accessories.
Alongside the logo, we’re developing brand guidelines to set out how the identity should be used. These will give future design work a clear, consistent starting point.
04 / Website & ecommerce
Bring the brand to life.
Make the next step clear.
We’re extending the brand into a website and online shopping experience.
The current website concepts combine strong photography, direct headlines and a clear early-access invitation. Mobile layouts carry the same visual direction onto a smaller screen.
The wider brief includes the ecommerce store: a place to explore the range and buy online. This part of the project is still being developed alongside the brand.
Taking shape.
More to come.
We’re still working with Scott on Ridge Protocol. The visuals here show the direction taking shape, with the brand, website and online store in development.
The lesson behind the work
One brand. Every detail.
A strong name gets weaker if the website tells a different story.
For Ridge Protocol, we are developing the name, words, visual style and website together. The same idea needs to carry from the first impression to the next action.
The current concepts use strong photography, direct headlines and an early-access invitation. That gives the design a clear purpose while the wider store is being developed.
This project is still in progress. The images show the creative direction. They are not proof of a launched store or sales results.
Service businesses need the same clarity: who you help, why you matter and what the visitor should do next. See our approach to website design.