Check you qualify
You must meet customers in person, at your place or theirs. An online-only business is not eligible. A virtual mailing address does not make an eligible location. Hiding it does not fix that.
FREE GUIDE · GET FOUND
Stop bullshitting Google.
The Google Business Profile checklist. Make your profile clear, accurate and useful. Start with the facts. Then give people a reason to choose you.
FOR SERVICE BUSINESS OWNERS
One useful fix.
Start today.
Start today.
Search your business name on Google. Compare the phone number, hours and website with your own site. Fix any mismatch today.
Read the advice below. Enter your name and email to unlock all five printable guides.
THE PRACTICAL STEPS
Get the basics right.
Use this on your own business. Start with the part that is getting in the way of a good customer enquiry.
Use your real name
Use the name customers know from your real business. Do not add "best plumber Birmingham" unless it is genuinely part of that name. Keywords are not a substitute for a real business.
Choose the right category
Pick the main category that best describes what you do. Add only relevant extra categories. Your category is your type of business, not a list of every service you sell.
Be honest about your base
If customers do not visit, hide the address and use a genuine operating base. List areas you actually serve. Adding every West Midlands town will not make you rank in every town.
Make contacting you easy
Check your main phone, website link, normal hours and holiday hours. Open the link on your phone. Complete a test enquiry. A correct listing is useless if the form is broken.
Explain the work
List your real services. Use a short description: who you help, what you do and what makes you useful. For example: "We repair boilers for homeowners in Stratford-upon-Avon and nearby towns." Only use claims that are true.
Show real work
Add clear, current photos of your team, work and equipment. Get permission where needed. Stock photos cannot prove that you did the job. Do not invent a shopfront.
Ask for honest reviews
Ask customers consistently, without gifts or discounts. Do not ask only happy customers. Try: "Thanks for choosing us. Would you share an honest review of your experience? [review link]" Reply calmly and protect customer details.
Check it each month
Check details, suggested edits, new reviews and performance. Look at useful calls and enquiries as well as views. A profile view is not a new customer.
Make it a real task.
Write down the problem, the change needed, who will do it and when. Then test the customer journey again. A checklist only helps when something gets fixed.
Prepared by Llumor for service businesses in Stratford-upon-Avon, the West Midlands and across the UK.
KEEP IT HANDY
Get the printable pack.
Five short PDFs. Checklists, practical fixes and space to plan your next step. Enter your name and email to get the download links. No automatic marketing signup.
WANT HELP PUTTING IT RIGHT?
Ready to put this
to work?
Tell us what you sell, who you want to reach and where enquiries are getting lost. We’ll talk through whether Llumor is the right fit.