Nobody knows what you sell
TEST: Ask someone new what you do after a quick look at your first screen. FIX: Say the service, who it helps and the result. "Boiler repairs for Stratford homes" beats "Innovative solutions for tomorrow".
FREE GUIDE · WIN MORE ENQUIRIES
Your website is killing leads.
10 mistakes. 10 practical fixes.. You do not need another design opinion. You need to find out what stops a real person from taking the next step.
FOR SERVICE BUSINESS OWNERS
One useful fix.
Start today.
Start today.
Open your site on a phone. Find a service, check the proof and send a test enquiry. If any step fails, fix that before buying more traffic.
Read the advice below. Enter your name and email to unlock all five printable guides.
THE PRACTICAL STEPS
Five seconds. Make them count.
Use this on your own business. Start with the part that is getting in the way of a good customer enquiry.
Every button wants something different
TEST: Can a visitor spot the main next step? FIX: Pick one clear action for the page, such as "Get a quote". Use the same wording where you repeat it.
Your claim has no proof
TEST: Is there evidence beside your biggest promise? FIX: Add a real example, named review with permission, or clear explanation of your work. Do not invent numbers or badges.
The phone version is a mess
TEST: Use it with one thumb. FIX: Make text readable, buttons easy to tap and menus simple. Check that banners do not cover the form.
Your page makes people wait
TEST: Try PageSpeed Insights, then use a real phone. FIX: Resize heavy images and remove needless scripts. Fix the cause shown in the report. A perfect score is not a sales target.
The ad promises one thing; the page sells another
TEST: Read the ad, then the first screen. FIX: Match the service, offer and location. Send a boiler-repair ad to boiler repairs, not a vague homepage.
The form is an interrogation
TEST: Can you explain why you need every field now? FIX: Ask only what you need for the next step. A free guide usually needs a name and email, not a phone number and life story.
The form fails quietly
TEST: Send a valid test. Then try a missing email. FIX: Show useful errors, a clear success message and the next step. Check the enquiry reaches the right person.
You hide the awkward answers
TEST: Can people find price guidance, timing and what happens next? FIX: Explain what affects price if you cannot quote it. Be clear about who the service suits.
You count clicks as customers
TEST: Does your report separate views, enquiries and sales? FIX: Record a lead only after a successful enquiry. Keep button clicks and form starts as separate measures.
Make it a real task.
Write down the problem, the change needed, who will do it and when. Then test the customer journey again. A checklist only helps when something gets fixed.
Prepared by Llumor for service businesses in Stratford-upon-Avon, the West Midlands and across the UK.
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Five short PDFs. Checklists, practical fixes and space to plan your next step. Enter your name and email to get the download links. No automatic marketing signup.
WANT HELP PUTTING IT RIGHT?
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your business.
Tell us what you sell, who you want to reach and where enquiries are getting lost. We’ll talk through whether Llumor is the right fit.